Author archive for Event Marketer

Author archive for Event Marketer

August 24, 2011

The Wii U Unveil Takes Form

The first public unveiling of Nintendo’s newest gaming system, Wii U, was the biggest story to come out of E3 this year, and the exhibit environment lived up to the hype. The two-story booth’s clean white fabric exterior was kept under tight wraps until the doors opened, and was illuminated with color changing LEDs once...

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May 24, 2011

Aussie Bank Plants Giant Vault at Rugby Matches

Australia-based St. George Bank is reinforcing its sponsorship of rugby league team the St. George Dragons by planting a six-foot by six-foot St. George Bank Footy Vault in stadiums through September and rewarding fans with the chance to win cash prizes. The program launched on May 1 during the Round 8 National Rugby League match...

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May 24, 2011

Volkswagen Press Reveal Brings Beetle Ad to Life

The April 18 press reveal in New York City for the 2012 Beetle captured the essence of the newly redesigned car via dramatic video projections that brought to life the vehicle’s Super Bowl ad and created an immersive experience for the 260 industry writers and lifestyle media in attendance.

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