Event Marketer

The reality of hard cost increases, surging labor pay and revised partner rate cards? Two-thirds of corporate exhibitors (66 percent) expect the cost of exhibiting to impact what shows they exhibit at and how big of a footprint they activate this year, according to the 2024 EDPA Industry Insights survey fielded by Event Marketer and […]

Event Marketer has a new media partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition.

For many event professionals, 2023 was the most promising comeback year that only kind of came back.

In this second installment of our new-year discussion series, produced in collaboration with leading staffing agency Encore Nationwide (read part one here), Event Marketer sits down with another panel of veteran experiential marketing executives.

Grab a seat at the table with a group of Women in Events who are running the show on the agency side of the biz. In the following Q&As, industry powerhouses share their best career decisions, the trends that have their attention, how their respective organizations differentiate themselves and what it’s really like to be […]