The Quiet Side of Sponsorship
Event sponsorship can be a large opportunity for brands to connect with attendees via contests,…
Amex Aces US Open Experience
As if the world-class tennis weren’t enough, American Express took it up a notch at…
HBO Drives ‘Boardwalk’ Tune-In
To create some excitement for the new season of its series “Boardwalk Empire,” HBO on…
Canadian Football League Celebrates Centennial
It’s been 100 years since the Canadian Football League first kicked off, and to celebrate,…
Woolite Puts a Stylish Spin on Laundry
Detergent brand Woolite this September executed its first-ever Fashion Week activation with a pop-up shop…
Hush Puppies Goes Off the Leash
Hush Puppies in August kicked off a six-week Off the Leash mobile tour that is…
Going Beyond the Green Screen
In life, change is constant. In event marketing, the same. And though the industry certainly…
EFFEN Vodka Courts Social Influencers
EFFEN Vodka is trying to grow in a highly competitive premium vodka category, and to…
Social Media Top Tip: Enterprise Social
In this monthly series, EM brings you tips and tricks from pros and experts who’ve…
Cotton Inc. Touts Jean Recycling
Cotton Incorporated, the research and marketing organization for U.S. cotton growers, this fall is setting…