Natural foods manufacturer Kashi last week kicked off a seven-month tour at the Earth Fair in San Diego’s Balboa Park.
The tour will make stops at natural food retailers as well as local
fairs festivals and other consumer events in 14 cities. Consumers
stopping by the Day of Change tour can check out tents themed around
living a healthy lifestyle including yoga cooking and sampling. One
exhibit features a large cooking demonstration island as part of a
working kitchen. The tour highlights an array of Kashi products
including its new line of TLC Crunchy Granola bars and its line of
The tour will remain in San Diego until Saturday before moving on to
Sacramento CA. It wraps in November in Phoenix. Agency: Relay
Sponsorship & Event Marketing Chicago. Build: Craftsmen
Industries St. Charles MO.