The Amgen Tour of California is the largest cycling event in North America. Owned by AEG, it attracts pro-cyclists, including world champions, and is widely considered a precursor or practice event to the Tour de France in July. Engagement opportunities abound inside this eight-market weeklong event, both along the route and at a festival that moves to each stage’s finish line. Click here to read more about the event and title sponsor Amgen’s experiences.
Photo courtesy: Haldane Morris