Scenes From The Amgen Tour of California - Event Marketer

Scenes From The Amgen Tour of California – Event Marketer
Amgen Tour of California 2015 - Men's Race Stage 4

Scenes From The Amgen Tour of California

The Amgen Tour of California is the largest cycling event in North America. Owned by AEG, it attracts pro-cyclists, including world champions, and is widely considered a precursor or practice event to the Tour de France in July. Engagement opportunities abound inside this eight-market weeklong event, both along the route and at a festival that moves to each stage’s finish line. Click here to read more about the event and title sponsor Amgen’s experiences.

Photo courtesy: Haldane Morris

Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the magazine's executive editor. Her travels covering the experiential marketing in dustry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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