Event Marketer - Event Marketing, Brand-Side Marketers, Event Agencies Features, Resources, Videos & More Event Marketer

2013 Ex Award Winners
Best in the world named live on stage; Coke and ignition score Grand Ex honors Twist and Shout
Snyder’s of Hanover Celebrates National Pretzel Day with Sampling Activations Tress Relief
L’Oreal Paris Traveling Style Studio Offers Hair Analysis

+ FEATURES

Brewing Success

By Sandra O’Loughlin

Beck’s mixes Super Bowl-sized messaging with intimate influencer events to mark the launch of a sleek new brew

From the Heart

By Rachel Kirkpatrick

Toyota’s annual dealer meeting takes attendees on an emotional journey from start to finish

Austin Calling

By Kenneth Briodagh

We went, we saw and we bring you the best of SXSW 2013

Passion Play

By Kenneth Briodagh

Event marketing is about bringing a brand’s story to life, and technology is making your people your most powerful tool

Industry Wire
Photos
Videos

BMW Floating Showroom

The Germans bring the coolest exhibit the Olympic Park visitors almost missed.

EDF'S The Power of Electricity

The Coke Beatbox

The fan fave at this year’s Olympics, and we give you a look

Acer’s ‘Journey’ in Olympic Park

Two floors of demos, data-collect and Acer Man

Cisco House

The first time Olympic sponsor blows it out of the Park--literally

More Photos

EM@Spring Break: Panama City Beach

Grab a beer and some neon shades as we explore this panhandle hotspot

Watch it now »

Mixed Martial Arts is Back on Spike

Watch it now »

EM@Fashion Week

EM strapped on some comfy Choos and hit the runway for Mercedes-Benz Fashion Week

Watch it now »

EM@Consumer Electronics Show 2013

Inside the World's Largest Trade Show, Jan. 8 to 11, Las Vegas

Watch it now »

EventTech 2013 | Las Vegas
The world’s top event marketers and technologists will be in Vegas Nov. 4-6. Join them.

The Event Marketing Institute
Become a member and get access to trends, training and tools every event professional needs.

+ EVENT MARKETER WEBINARS

Webinars

Projection Mapping is one of the top trends for 2013 as marketers push to take their “experiences” to the next level with new and emerging technology. Projection Mapping comes with big opportunities and a learning curve you’ll want to embrace in order to rock and roll. In this first-of-its-kind online class, industry experts give you the lowdown on Projection Mapping. Here you’ll learn what it is, how it works and what it’s awesome.

WATCH NOW

Mobile Strategies for Event Marketing

Watch this webinar and get mobile event strategies that will elevate the way attendees experience your next event. Mobile doesn't just improve the event experience; embracing mobile gives you a completely new and innovative way to engage attendees, deliver event related content before, during and after the event, and increase word of mouth and social buzz!

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Event Technology Outlook 2012

The Event Marketing Institute (EMI) and Active Network present a webinar based on the EMI/Active Network Research Report – The Connected Event, Key Insights into 2012 Event Technology Trends. We’ll discuss the current state of event technology from the perspective of event owners and producers as well as corporate exhibitors and event marketers. View Now!

View Now!

Event Track 2012: Key Trends & Insights

Be the first to hear the top insights from the groundbreaking EventTrack 2012 research report from the Event Marketing Institute and Mosaic. In this first-ever survey of brands, agencies, and consumers, we’ll share where and how marketers are investing in the live marketing space, where marketers and their agencies agree and differ on emerging trends, and the impact that live events have on consumer behavior.

Watch Now!

White Papers
Research

2013 Trend Tracker

It’s back! The second annual list of the top 40 trends impacting trade shows and events this year. Trend Tracker provides a rapid-release checklist of trends. Go through the list and check-off the ones you’re activating now. Circle others you know you should. And make a list of the ones you’ll need to learn more about in 2013 and beyond.

The New Dynamics of Sports Sponsorships

The high cost of sports sponsorship requires that brands invest in a new process that will cultivate ground-breaking business results. Download this White Paper so that you can be the next game changer in sports sponsorship.

Before, During & After

Tech Support: The industry’s b-to-b event marketers can create deeper engagements—and higher ROI—before and after the live event. So beginning engagement early and continuing that communication later have officially become requisite elements of event strategies for 2013. Driving the trend? Technology.

Proprietary Events

Dollars continue to pour into the red-hot proprietary event trend, in which companies OWN and GROW their own events. Unlike cluttered trade shows and meetings, proprietary events allow marketers to focus on one brand: THEIRS. No clutter. All experience. And the ROI of proprietary events is out-pacing traditional trade shows and corporate events.