+ Features
Uncorking Surprising Insights
Constellation Wines uses in-depth customer research to drive event strategy… and break with convention
Trial by Fire
Brands put a new twist on product sampling as marketers do whatever it takes to push trial
- Georgia Lottery Puts Powerballs on the Court
- Cadillac Takes Skiers on an Icy Drive at Vail
- BULLETT Magazine Celebrates Anniversary in a Secret Garden
- Quill.com Launches Dunder Mifflin Paper Tour
- Kia Unleashes ‘Hamstars’ on Detroit with Augmented Reality Experience
- NBC’s ‘Go Healthy NY’ Campaign Rolls Out Free Fruit Fridays
- SoBe Heads to Campus with Study Break Tour
- Hendrick’s Gin Lures Consumers into an Enchanted Forest
- Hertz Announces Live Nation Partnership at Mini Concert
- Educational Charity TopSpin Serves Up Ping-Pong for Kids
+ EM Industry Search
Locate the Industry's Leading Partners
EM's online directories offer direct access to the event industry's most trusted vendors, suppliers, venues and more.
Event Supplier Select Vendor Selection and RFP Tool
The event and trade show
RFP tool.
+ EVENT MARKETER GALLERY
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
Challenge Accepted
CiscoLive! proves that technology can streamline some of the industry’s biggest logistical and strategic challenges
Coke's Olympic Pavilion
The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Winter Olympics: Panasonic in 3D
Inside Panasonic’s 3D Winter Olympics Experience
Data Collection That’s Not a Drag
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
2009: The Year in Review
The highs, the lows and more than 67 industry trends that rose from the ashes.
+ INDUSTRY RESOURCES
On-Demand Webinar: 7 Steps to Successful Trade Show Exhibits
Increase booth traffic, leads, sales and ROI. Sign up now for this free online seminar and learn new tips, tricks and trends for enhancing your trade show exhibits.
Hybrid Events and Meetings: Before, During and After
Watch this digital seminar focused on the "new" formula for hybrid events, a webinar that will give you insights and ideas
Social Media Meets Event Marketing
New EMI research takes a look at the essential connection between social media and events.
Covering All Your Bases: Using New Mobile Apps to Download Event
In this informative Webinar, EM Senior Writer Ken Briodagh talks with some industry insiders on the newest applications vailable, and how to leverage those apps to keep your attendees connected and engaged.
The Agency’s Guide to Event and Exhibit Displays
Download Now! An Event Agency Ops briefing on leveraging exhibits at your events Use body content already provided for Expand White Paper.
Consumer Spotlight: Using Events to Connect with Hispanics
For the first time ever, a marketing briefing on using events to connect with Hispanics is now available.
7 STEPS TO HIGHLY SUCCESSFUL EXHIBIT PROGRAMS
Learn the latest techniques to not only get attendees to your booth, but engage them while they are there and follow-up in a way that extends your relationship far beyond the show.
MID-YEAR CREATIVE ROUNDTABLE
Event Design and Rhoddy bring you up close and personal with some of the biggest names in Event Design.
Digital Experiences: Has Virtual Become a Reality?
This EMI Research Report outlines the history and basics of planning and executing a virtual event
Industry Spending and Changes: 2012 EventTrack Study
EMI and Mosaic unveil most extensive annual study of event spending and activity ever.
Inside the World of Social Media
Understanding the connections and best practices in a rapidly changing marketing environment.
Managing Global Trade Shows: A Best Practices Rundown
How world-class marketers plan and execute exhibition programs globally.
+ Trends
Trial by Fire
Brands put a new twist on product sampling as marketers do whatever it takes to push trial
+ New Campaigns
Uncorking Surprising Insights
Constellation Wines uses in-depth customer research to drive event strategy… and break with convention
+ B-To-B Events
Challenge Accepted
CiscoLive! proves that technology can streamline some of the industry’s biggest logistical and strategic challenges
+ Mobile Marketing
Original artifacts lend authenticity to events
Only real artifacts can convey the sense of awe and power contained in the historical objects.
+ Trade Shows
The Love Shack
Costa Del Mar transforms an old barn into an eco-friendly trade show exhibit
+ Sponsorships
Turning It Up To 11
Sponsors rock out at the 20th anniversary of the Lollapalooza music festival
+ New Campaigns
Uncorking Surprising Insights
Constellation Wines uses in-depth customer research to drive event strategy… and break with convention
+ Event Marketer Magazine
+ Event
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