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  Pop-Ups: Southwest Airlines Opens Bistro To Celebrate New Service To LaGuardia
  Promotions: Golf Digest Brings Bethpage To NYC With U.S. Open Viewing Experience
  Mobile Tours: Haier Takes Home On The Road
  Grass Roots: Domino’s Pizza Delivers Thousands Of Free Pies
  Proprietary Events: Men’s Fitness Searches For The Ultimate Athlete In Chicago
  Sponsorships: HSBC Brings Wimbledon Excitement To NYC
  Events: Ben & Jerry’s Turns Heads With Its Upside Down Truck
  Buzz Builders: Topps Targets Malls And Little League Games To Connect With Tweens
  Sponsorships: Mott’s Goes ‘Pink To The Core’
  Art of the tweetup
Brands invite Twitter followers off-line at hosted events

  Early Engagement
Web communities offer a peek into pre-event consumer behavior

  Modular Breakthroughs
New exhibit systems offer custom looks at pre-fab costs

  Strength in Numbers
Co-marketing strategies defray costs, extend reach and add value to consumer experiences

  

  2009 Grand Ex Winner
An old favorite takes college ­campuses by storm, and secures the 2009 Grand Ex Award
  The 2009 Ex Awards
Inside the best event marketing campaigns of the year
  Current Events
How long-running event programs keep it fresh
  Going mobile
What you need to know before sending text-based communications to event and trade show attendees
  Ridin' high
Jack Daniel’s gives its big rig tours a new lease on life
  What’s in your treasure chest?
Assets from previous programs give new life to budget-conscious events


















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