Event Marketer - Event Marketing, Brand-Side Marketers, Event Agencies Features, Resources, Videos & More Event Marketer

Dove and Tabasco offer a taste of the good life
Indulgences help consumers get sweet on you On the Record
EM’s mid-year roundtable takes a temp of the industry with event marketing leaders The Army and Air Force Score Leads
To meet recruitment goals, the military gets its game on with gaming and behavior mapping

+ Features

TLC, Lifetime and Sensodyne Get Glassy-Eyed for WOM

By Kenneth Briodagh

Glass-sided box trucks make a splash

Salesforce.com’s Cloudforce Tour keeps the momentum going

By Sandra O’Loughlin

Road show brings the enterprise cloud computing messages to customers, partners, press and analysts

The State of Solar

By Sonia Andresson-Nolasco

With every emerging technology, there are a few kinks to work out

The Hybrid Effect

By Jessica Heasley

Cisco’s first foray into hybrid events changed the event industry forever

EM Industry Wire

Locate the Industry's Leading Partners

EM's online directories offer direct access to the event industry's most trusted vendors, suppliers, venues and more.

EM Suppliers
Venues
EM Suppliers
Best Event Services

Browse all companies | Add/Modify Your Company

Browse all venues | Add/Modify Your Company

Browse all agencies by category

Browse all event services | Add/Modify Your Company

Event Supplier Select Vendor Selection and RFP Tool

The event and trade show
RFP tool.

TLC Makes a Splash to Promote its Summer Programming

Watch it now »

Then and Now

This month's flashback: Holograms

Watch it now »

AstraZeneca's holographic, spinning lung

AstraZeneca created a full, spinning hologram of a lung at healthcare tradeshows and conferences to promote its new asthma medication Symbicort in 2005. (Technology by Ark Media, San Francisco.)

Watch it now »

Ex Award Winners Announced

Hundreds of event marketers came together to recognize the best experiential marketing programs of the year.

Watch it now »

Coke's Olympic Pavilion

The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.

Winter Olympics: Panasonic in 3D

Inside Panasonic’s 3D Winter Olympics Experience

Data Collection That’s Not a Drag

Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.

2009: The Year in Review

The highs, the lows and more than 67 industry trends that rose from the ashes.

+ INDUSTRY RESOURCES

Webinars
White Papers
Research

September 9: Tactical Social Media: The Do's and Don'ts of Engaging Bloggers at Events

This social media Webinar will offer tips for staying aboveboard with the feds, insights from top bloggers on what they’re looking for in an event experience, and advice from brands on how to find and forge good working relationships with the right bloggers.

August 12: Reaching for the Rainbow: Event Marketing to Multi-Cultural Audiences

In this unique Webinar, representatives from companies who are ahead of the curve will demonstrate the work they put into building multi-cultural audiences, and what that effort produced.

July 20: Research and Insights on Connecting with Gen Y

In this webinar, find out how Gen Y consumers interact with brands before, during and after events.

View our Archived Webcast

Building The ROI-Driven Sponsorship Organization

In this Webinar, we'll show you how to break down the steps to building sponsorship programs that accomplish goals, and have the data to back them up.

View our Archived Webcast