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Heading to the Olympics? So is EM!

Promos: California Lottery Offers Free Concert

Tours: RBC’s Olympic Eco Home Follows the Flame

Hospitality: Wired Magazine’s Media Lounge Rejuvenates at CES

Tours: Tillamook Spreads the Loaf on National Sampling Tour

Pop-ups: Phaidon Tests the NYC Market

Buzz Builders: WE Builds Support for Volunteer Campaign

Stunts: J&R Promos Same-Day Service

Cause Marketing: Farmer’s Insurance Agents Connect with Families

Mall Tours: Warner Bros. Hits Malls to Showcase New Video Games

PERFORMANCE ART
This year’s hottest consumer event interactive turns giveaways into works of art

FOOD FOR THOUGHT
Sampling grows up as marketers hand out much-needed education with their product

CHALLENGE ACCEPTED
How three brands used simple social media tools to tackle big-time marketing objectives

ON THE ROAD AGAIN
After a six-year hiatus, LEGO is back

GLOBETROTTERS
Brands are whisking consumers off to exotic locations for once-in-a-lifetime travel experiences

BEYOND THE BILLBOARD
There are untapped ROI opportunities lurking between the lines. Three ways to unleash the hidden potential of your sponsorship agreements

DON'T CUT YOUR PROMO ITEM BUDGET TO SPITE YOUR BRAND:
Some Convincing Evidence Why Something Else Has To Go
By Drew Tornga

TREND WATCH
Playing on Nostalgia to Make a Deep Brand Impression
Chegg College Activation; University of Texas, Austin

Q & A
What are some hot new eco-friendly promotional items?
What are the benefits of ordering overseas?

Staying Alive
EM’s year in review provides a chronological look at more than 67 ways the industry turned a down economy into an opportunity to prove that live marketing is still alive and kicking

WARNING SHOT
The FTC is cracking down on deceptive marketing practices in the blogosphere. Tips for staying above board

VIRTUAL EDGE
Cisco takes its global sales meeting virtual for the first time in 20 years

TRIED AND TRUE
Siemens discovers that time-tested visual audits and exit interviews can help maximize ROI

TUNED IN
AARP’s Vegas@50+ goes digital, just like its tech-savvy attendees

SONS OF ANARCHY
MOST BRANDS BUILD MOBILE TOURS with consumer engagement top of mind. But for TV networks, especially those promoting a popular series, being engaging isn’t always enough. EM’s stopwatch tracks the action