+ Features
Photo Synthesis
How Canon turned the user-generated Project Imagin8ion into a portfolio of live events
- Nestle Creates Interactive Fountain to Promote Water
- Subaru Gives Companies a Reason to Get Outdoors and Play
- Kellogg’s Leverages Pro Anglers to Activate Tourney Sponsorship
- Samsung Demos 'Genome Project' in Times Square
- Tastykake Makes Branded MINI Cooper Centerpiece of Sampling Program
- The 2012 Ex Awards
- EMS 2012: Nightlife with a Twist
- EMS 2012: SAP’s Soothsayer
- EMS 2012: Beer Me, Again
- EMS 2012: Microsoft Leverages Influencers and Social Media to Launch Phone
Join the World's Top 1,000 Event Marketers
They're all coming together April 30-May 2 in Chicago. Are you ready to meet them?
Conference on Experiential Marketing
Register now for the leading executive conference on events and trade shows
+ EM Industry Search
Locate the Industry's Leading Partners
EM's online directories offer direct access to the event industry's most trusted vendors, suppliers, venues and more.
Event Supplier Select Vendor Selection and RFP Tool
The event and trade show
RFP tool.
+ EVENT MARKETER GALLERY
Auto Brands Go Old School for Car Show Activations
Auto Brands Go Old School for Car Show Activations
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
Challenge Accepted
CiscoLive! proves that technology can streamline some of the industry’s biggest logistical and strategic challenges
Coke's Olympic Pavilion
The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Winter Olympics: Panasonic in 3D
Inside Panasonic’s 3D Winter Olympics Experience
Data Collection That’s Not a Drag
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
+ INDUSTRY RESOURCES
Event Track 2012: Key Trends & Insights
Be the first to hear the top insights from the groundbreaking EventTrack 2012 research report from the Event Marketing Institute and Mosaic. In this first-ever survey of brands, agencies, and consumers, we’ll share where and how marketers are investing in the live marketing space, where marketers and their agencies agree and differ on emerging trends, and the impact that live events have on consumer behavior.
On-Demand Webinar: 7 Steps to Successful Trade Show Exhibits
Increase booth traffic, leads, sales and ROI. Sign up now for this free online seminar and learn new tips, tricks and trends for enhancing your trade show exhibits.
Hybrid Events and Meetings: Before, During and After
Watch this digital seminar focused on the "new" formula for hybrid events, a webinar that will give you insights and ideas
Social Media Meets Event Marketing
New EMI research takes a look at the essential connection between social media and events.
Just Released! New White Paper on Targeting Foodies
A new white paper about how to target Foodies, one of the most sought-after consumer segments. They are dialed-in, socially active and highly participatory which is why more marketers, from food and non-food brands alike, are targeting them.
Creating Better, Stronger Brand Ambassadors
Download Now! As new ideas for experiential campaigns are constantly being introduced with larger and more advanced event elements, the modern-day brand ambassador must possess a more sophisticated skill-set to ensure event visitors have an enriched experience at the event that is intended by the featured brand.
Just Released! Top 50 Trends of 2012
Today’s events and trade shows are strategy-driven and goal-oriented. Translation: They’re getting stronger. This first-annual Trend Tracker provides a rapid-release checklist of trends. Go through the list and check-off the ones you’re activating now. Circle others you know you should. And fill-in the ones you need to learn more about.
The Agency’s Guide to Event and Exhibit Displays
Download Now! An Event Agency Ops briefing on leveraging exhibits at your events Use body content already provided for Expand White Paper.
2012 Technology Outlook
A new report on event technology with a focus on technology usage, best practices and benchmarks.
Digital Experiences: Has Virtual Become a Reality?
This EMI Research Report outlines the history and basics of planning and executing a virtual event
Industry Spending and Changes: 2012 EventTrack Study
EMI and Mosaic unveil most extensive annual study of event spending and activity ever.
Inside the World of Social Media
Understanding the connections and best practices in a rapidly changing marketing environment.
+ Trends
Open House
Nestlé’s home-inspired trade show booth offers attendees a more ‘realistic’ experience
+ New Campaigns
Photo Synthesis
How Canon turned the user-generated Project Imagin8ion into a portfolio of live events
+ Mobile Marketing
Original artifacts lend authenticity to events
Only real artifacts can convey the sense of awe and power contained in the historical objects.
+ New Campaigns
Photo Synthesis
How Canon turned the user-generated Project Imagin8ion into a portfolio of live events
+ Technology
Austin Rocks SXSW 2012
You would have gone if you could have gotten a hotel room—so EM takes you there, baby
+ Event Marketer Magazine
What Makes TED Tick? TED Talks (to EM)
Inside one of the world’s most game-changing event platforms
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