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  Heading to the Olympics? So is EM!
  Promos: California Lottery Offers Free Concert
  Tours: RBC’s Olympic Eco Home Follows the Flame
  Hospitality: Wired Magazine’s Media Lounge Rejuvenates at CES
  Tours: Tillamook Spreads the Loaf on National Sampling Tour
  Pop-ups: Phaidon Tests the NYC Market
  Buzz Builders: WE Builds Support for Volunteer Campaign
  Stunts: J&R Promos Same-Day Service
  Cause Marketing: Farmer’s Insurance Agents Connect with Families
  Mall Tours: Warner Bros. Hits Malls to Showcase New Video Games
  PERFORMANCE ART
This year’s hottest consumer event interactive turns giveaways into works of art

  FOOD FOR THOUGHT
Sampling grows up as marketers hand out much-needed education with their product

  CHALLENGE ACCEPTED
How three brands used simple social media tools to tackle big-time marketing objectives

  ON THE ROAD AGAIN
After a six-year hiatus, LEGO is back

  GLOBETROTTERS
Brands are whisking consumers off to exotic locations for once-in-a-lifetime travel experiences

  BEYOND THE BILLBOARD
There are untapped ROI opportunities lurking between the lines. Three ways to unleash the hidden potential of your sponsorship agreements



DON'T CUT YOUR PROMO ITEM BUDGET TO SPITE YOUR BRAND:
Some Convincing Evidence Why Something Else Has To Go
By Drew Tornga

TREND WATCH
Playing on Nostalgia to Make a Deep Brand Impression
Chegg College Activation; University of Texas, Austin

Q & A
What are some hot new eco-friendly promotional items?
What are the benefits of ordering overseas?


 

  Staying Alive
EM’s year in review provides a chronological look at more than 67 ways the industry turned a down economy into an opportunity to prove that live marketing is still alive and kicking

  WARNING SHOT
The FTC is cracking down on deceptive marketing practices in the blogosphere. Tips for staying above board

  VIRTUAL EDGE
Cisco takes its global sales meeting virtual for the first time in 20 years

  TRIED AND TRUE
Siemens discovers that time-tested visual audits and exit interviews can help maximize ROI

  TUNED IN
AARP’s Vegas@50+ goes digital, just like its tech-savvy attendees

  SONS OF ANARCHY
MOST BRANDS BUILD MOBILE TOURS with consumer engagement top of mind. But for TV networks, especially those promoting a popular series, being engaging isn’t always enough. EM’s stopwatch tracks the action



















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