- New: Online + Live = Hybrid Events
- Event Marketing Summit
+ Features
Original artifacts lend authenticity to events
Only real artifacts can convey the sense of awe and power contained in the historical objects.
Easing into virtual events
Virtual events have many of the same bells, whistles and engagement opportunities as live ones.
Siemens proves measurement is king
Every trade show exhibitor or brand marketer measures the value of their investment.
- EA Sports Active Tour Energizes UK Consumers
- ESPN's Snowcam Experience at the Winter X Games Goes Viral
- Good Housekeeping Celebrates 125 years… on Broadway
- Harley’s New Forty-Eight Goes Back to Basics
- Mattel Brings Barbie Campaign to Life
- Motorola Weaves Social Media into Super Bowl Sponsorship
- New York City Rolls Out the Red Carpet for Oscar Night
- The BNP Paribas Showdown Recruits New Tennis Players
- U.S. Army Launches Augmented Reality Game
- Agency Moves: Brad Bryen Joins G2
+ EM Industry Search
Locate the Industry's Leading Partners
EM's online directories offer direct access to the event industry's most trusted vendors, suppliers, venues and more.
Event Supplier Select Vendor Selection and RFP Tool
The event and trade show
RFP tool.
+ EVENT MARKETER GALLERY
Coke Olympic Interactives go Gesture-based
Consumers step inside the video games at Coke’s theme-park fan experience
Video Tour of the P&G Family Home
The CPG giant turns a conference center into a home away from home
Coke's Olympic Pavilion
The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Winter Olympics: Panasonic in 3D
Inside Panasonic’s 3D Winter Olympics Experience
Data Collection That’s Not a Drag
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
2009: The Year in Review
The highs, the lows and more than 67 industry trends that rose from the ashes.
+ INDUSTRY RESOURCES
Brand Ambassador Reboot: New Processes, Technologies and Strategies for Activating Your Event Staffers
The role of the brand ambassador is changing in real-time as companies leverage their staffers to be more than mere arms, legs and talking heads.
'Home-dulgence': Encouraging Consumers to Become Brand Ambassadors at Home
There is a shift towards consumers using their homes as their primary centers of entertainment.
2010 Trends Forecast
The trends, strategies and ideas that are driving the industry in 2010.
5 Secrets to Working Effectively with Procurement
Learn to partner with Procurement more knowledgeably and effectively.
Hybrid Events: Online + Live = Trend of the Year
Leveraging the hybrid mentality: A white paper on connecting online and offline.
FutureShow: A Look at What Trade Shows Might Look like in the Future
The evolution of content-driven shows and conferences.
It Really Works: Event-Driven Marketing Portfolios
Medill IMC is driven by major forces that shape integrated marketing.
Portfolio Consolidation: When Less Really is More
As marketers prove the event payout, portfolio consolidation heats up.
Digital Experiences: Has Virtual Become a Reality?
This EMI Research Report outlines the history and basics of planning and executing a virtual event o
Inside the World of Social Media
Understanding the connections and best practices in a rapidly changing marketing environment.
Managing Global Trade Shows: A Best Practices Rundown
How world-class marketers plan and execute exhibition programs globally.
Strategic Snapshot: 2010 Event Marketing Technology Primer
An overview of the event technology landscape and how to apply technology to your event program.
+ Trends
Partner Perspective
Thirty agencies participated in a roundtable discussion on trends, market shifts and best practices.
+ B-To-C Events
Data Collection That’s Not a Drag
Data collect doesn’t have to be a drag. Three ways to connect…and collect.
+ B-To-B Events
Media training is a key skill for brand marketers
Media training will lend confidence at awards shows and fielding a reporter’s questions.
+ Mobile Marketing
Original artifacts lend authenticity to events
Only real artifacts can convey the sense of awe and power contained in the historical objects.
+ Trade Shows
Siemens proves measurement is king
Every trade show exhibitor or brand marketer measures the value of their investment.
+ Sponsorships
Untapped ROI opportunities lurk nearby
Now more than ever there are ways to leverage a property’s assets to secure the kind of metrics.
+ Technology
Virgin Galactic takes flight
Virgin Galactic hosts an out of this world launch event in the Mojave Desert, and EM was there to ca
+ EventMarketer.com BETA Launch
Welcome to the Beta Launch of the new EventMarketer.com. Give Feedback Here >>
+ EM at the Olympics
Exclusive video tours, photo galleries and full reports on all the action from Vancouver
+ EM E-Newsletters
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