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Conference on Experiential Marketing
Register now for the leading executive conference on events and trade shows

+ EM Industry Search

Locate the Industry's Leading Partners

EM's online directories offer direct access to the event industry's most trusted vendors, suppliers, venues and more.

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+ EVENT MARKETER GALLERY

Auto Brands Go Old School for Car Show Activations

Auto Brands Go Old School for Car Show Activations

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MINI Cooper Straps a Car to a Rocket to Launch New Vehicle

MINI Cooper Straps a Car to a Rocket to Launch New Vehicle

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Challenge Accepted

CiscoLive! proves that technology can streamline some of the industry’s biggest logistical and strategic challenges

Watch it now »

Dial for Men Gets Fans Dirty… and Clean

Dial for Men Gets Fans Dirty… and Clean

Watch it now »

Coke's Olympic Pavilion

The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.

Winter Olympics: Panasonic in 3D

Inside Panasonic’s 3D Winter Olympics Experience

Data Collection That’s Not a Drag

Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.

+ INDUSTRY RESOURCES

Just Released! New White Paper on Targeting Foodies

A new white paper about how to target Foodies, one of the most sought-after consumer segments. They are dialed-in, socially active and highly participatory which is why more marketers, from food and non-food brands alike, are targeting them.

Creating Better, Stronger Brand Ambassadors

Download Now! As new ideas for experiential campaigns are constantly being introduced with larger and more advanced event elements, the modern-day brand ambassador must possess a more sophisticated skill-set to ensure event visitors have an enriched experience at the event that is intended by the featured brand.

Just Released! Top 50 Trends of 2012

Today’s events and trade shows are strategy-driven and goal-oriented. Translation: They’re getting stronger. This first-annual Trend Tracker provides a rapid-release checklist of trends. Go through the list and check-off the ones you’re activating now. Circle others you know you should. And fill-in the ones you need to learn more about.

The Agency’s Guide to Event and Exhibit Displays

Download Now! An Event Agency Ops briefing on leveraging exhibits at your events Use body content already provided for Expand White Paper.

2012 Technology Outlook

A new report on event technology with a focus on technology usage, best practices and benchmarks.

Digital Experiences: Has Virtual Become a Reality?

This EMI Research Report outlines the history and basics of planning and executing a virtual event

Industry Spending and Changes: 2012 EventTrack Study

EMI and Mosaic unveil most extensive annual study of event spending and activity ever.

Inside the World of Social Media

Understanding the connections and best practices in a rapidly changing marketing environment.

+ Trends

Open House

Nestlé’s home-inspired trade show booth offers attendees a more ‘realistic’ experience

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+ New Campaigns

Photo Synthesis

How Canon turned the user-generated Project Imagin8ion into a portfolio of live events

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+ B-To-C Events

Inside Out

A snapshot of the Kia Hamstars experience -- a moment of excellence

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+ B-To-B Events

Dwell Time

How to drive attendees to visit your booth—and stay awhile

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+ Mobile Marketing

Original artifacts lend authenticity to events

Only real artifacts can convey the sense of awe and power contained in the historical objects.

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+ Trade Shows

Best of Both Worlds

Inside Intel’s new consumer-centric trade show program

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+ Sponsorships

Desire to Inspire

Harlem hosts its first-ever TEDx event

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+ New Campaigns

Photo Synthesis

How Canon turned the user-generated Project Imagin8ion into a portfolio of live events

Read More »

+ Technology

Austin Rocks SXSW 2012

You would have gone if you could have gotten a hotel room—so EM takes you there, baby

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+ Event Marketer Magazine

What Makes TED Tick? TED Talks (to EM)

Inside one of the world’s most game-changing event platforms

Read More »

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