On Assignment: EM Editors Go Behind the Scenes - Event Marketer

On Assignment: EM Editors Go Behind the Scenes

Each summer we leave the comfort of the office to tackle experiences that bring us behind the scenes of an event—or sometimes, right in the middle of it. We’ve registered fans, run endurance races, marched in parades, and even crawled inside a giant mailbox, all to gain new perspectives on being an organizer and a fan. Here, we bring you a collection of stories from assignments in the field. We’ll continue to add to this archive, so bookmark the link and check back for more. And if you’ve got a sweet opportunity for one of us this summer, feel free to email associate editor Rachel Kirkpatrick.


  • Tough Mudder: How One Intrepid Editor Didn’t Die

    I want to begin with a disclaimer. I am not in shape. At all. I don’t go to the gym, or run or work out. I also did not train for the event, despite knowing weeks ahead of time that I’d be doing it. So, I’m a moron. Because the event at hand was Tough...

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  • EM Editor Plays Merrell Brand Ambassador for a Day

    Okay, I may not have had the most glamorous “embedded” job this summer. Manning the welcome desk as a brand ambassador at one of Merrell’s Down and Dirty Obstacle Races doesn’t quite rank up there with going undercover at Burning Man (Hi, Ken!) or hanging with the happy people in P-Town (Right, Rachel?), but it...

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  • American Express Charges EM’s Own with Parade Duty

    Under the cover of darkness, 4:30 a.m. Aug. 22, I set off for Provincetown, MA, a top LGBT summer destination located at the tip of beachy Cape Cod. Cape traffic can be pretty miserable, though not at that hour, and so in those peaceful early morning hours, iced-coffee in hand, glowing sun rising above the...

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  • Getting Filthy with Dial for Men at Camp Dirt

    As I drove from Denver to the C Lazy U Ranch in Granby, CO, on the epic road through the Rocky Mountain State Park at about 12,000 feet, I came to two realizations: a) even brisk walking at high altitude sucks, and b) this was going to be one of the most incredible weekends I...

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  • Charm City’s Own Works the Baltimore Grand Prix

    As a Baltimorean born and bred, I jumped at the chance to help man the Izod IndyCar Fan Village at the Inaugural 2011 Baltimore Grand Prix. Getting to see my city on the world stage as the host of 27 race car drivers, including the notorious Danica Patrick, darting through the downtown streets was more...

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  • Maintaining An Air of Mystery from Inside a Giant Mailbox

    Has a mailbox ever talked to you before? This summer, a giant purple talking Yahoo! mailbox struck up conversations with passersby on 9th Street and 8th Avenue in Park Slope, Brooklyn, on June 2, and on Stuyvesant Street, in Manhattan, on June 3. I was embedded during the latter, hidden in a surveillance van with...

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