Nine Ways Brands are Leveraging Music to Strike a Chord with Millennials

Music is a common thread that ties people of varying interests together. But in the world of experiential marketing, brands have their sights set on one very specific demographic when it comes to leveraging music-related events: millennials. From electronic dance music festivals to Taylor Swift cameos, brands are reaching this coveted demo like never before by using music to create the authentic, emotional experiences millennials crave. Here, our roundup of nine brands that are tuning into this growing trend.


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