millennials Archives - Page 3 of 7 - Event Marketer

millennials – Page 3 – Event Marketer

Posts tagged with ‘millennials’

December 14, 2018

New Research Draws Parallels Between Esports and Traditional Sports Fans

Gamers and esports fans may seem like their own breed, but according to new data in Simmons Research’s 2018 Sports Fan and Engagement Study, there are many parallels between traditional sports fans and esports fans. Which means plenty of opportunity for non-endemic brands to comfortably cross into the space. In fact, gamers welcome it. According...

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August 15, 2018

Inside Panorama 2018: Digital Art, Gaming and Glitter

Despite an early closure Friday afternoon due to weather conditions—which took down with it all main stage acts but one and led to the fest offering refunds for the day—New York City-based Panorama Music Festival, this year July 27-29, brought more than a dozen brands to Randall’s Island Park with the goal of engaging millennial...

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August 6, 2018

Check List: Is a First-Year Festival Right for Your Brand?

Best practices for marketers looking to carve out a presence in a festival property.  There were no brands attached to the ill-fated Fyre Festival, the “luxury” millennial music experience that abruptly aborted its mission in the Bahamas due to lack of infrastructure and funds, among many other issues. (Phew.) Nonetheless, the viral story surrounding the...

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