Posts tagged with ‘influencers’

September 9, 2019

Instagram Builds Creator Community with Seasonal Events for Emerging Talent

Three years ago, Instagram began activating seasonal events that bring together the platform’s community of emerging talent in an effort to support their business goals, celebrate Instagram and create spaces that encourage group content creation. Instabeach is the annual summer kickoff event held in July (this year, July 16 at Gladstone’s in Malibu, CA), and...

read more

March 7, 2019

How Marketers Responded to the Doomed Fyre Festival—and its Documentaries

If there’s one word that defines the power of influencer marketing, it’s authenticity. But in the wake of fraudulent sponsorships, a lack of transparency in paid social posts and, of course, 2017’s doomed Fyre Festival, both consumers and brands are losing faith in the once-bourgeoning channel. That growing distrust can, in part, be attributed to...

read more

February 20, 2019

Mystery Bartenders, Floating Dessert: Klarna Introduces Retailers to its Brand

Today’s retail checkout experiences can be frustrating, but Swedish-based payment provider Klarna aspires to change that with a system that gives consumers more ways to pay for their goods over a longer period of time. The brand has already made waves in Europe, so to introduce U.S. retailers to its offerings, Klarna hosted an event...

read more

Receive the latest news and special announcements from Event Marketer

SIGN UP FOR UPDATES

© 2025 Access Intelligence, LLC – All Rights Reserved. |