Posts tagged with ‘influencer marketing’
FOX Hypes ‘Stars on Mars’ with a Tasting Experience on the ‘Red (Wine) Planet’
“This opportunity gave us a chance to tap into other areas, like food and wine, lifestyle, the fandom around our location of Scum and Villainy, and has created opportunities for all of our various marketing partners across social… So we were able to have a synergistic event across so many of our verticals.” –Jill Hudson,...
How Budweiser’s FIFA World Cup Influencer Campaign ‘Ruled the World’
As the Women’s World Cup approaches, a look at the BudX Doha campaign—and the creators who powered it As a sponsor of the FIFA Men’s World Cup for more than 30 years, Budweiser has a firm understanding of the contagious energy the quadrennial event inspires. So for the most recent competition in Qatar, the brand...
Experiential Marketing at Coachella 2023: Hydration Hubs, Glow-ups and ‘Newstalgia’
Last year may have marked the post-pandemic return of Coachella, but 2023 signaled its renaissance. Throngs of creators and music fans—and the brands hoping to engage with them—flooded the festival grounds at the Empire Polo Club in Indio, CA, during both weekends of the 22nd annual Coachella Valley Music and Arts Festival, April 14-16 and...
‘Marie Antoinette’-inspired Makeup and Hair Glow-ups Drive Buzz for PBS’s New Show
France’s last queen, Marie Antoinette—known for her style, excess and scandal—is the focus of PBS’s new period drama series, telling the story of how she navigated royal life in Versailles.