Posts tagged with ‘football’
Sports Sponsorship: 10 Ways Brands are Tackling the Tailgating Scene
When football fans on-site at college and pro games aren’t watching players block, tackle and blitz each other, they’re looking for other ways to be entertained. This season, sponsors stepped up to the challenge (as did Taylor Swift, but that’s another story). From the brands you’d expect to find on the field, like Bud Light...
Inside PetSmart’s TAILgate Tour: Human-sized Hamster Wheels and Pet ‘Trading Cards’
We all think our pets are the best in the world—and we’re all right. It’s a sentiment PetSmart tapped into leading up to the Super Bowl in a season-long campaign aimed at fueling the connection between consumers’ love of pets and their passion for football.
Experiential at Super Bowl 57: How Brands from Bud Light to Subway Showed up for Football Fans
Super Bowl 57 at State Farm Stadium in Glendale, AZ, was an affair to remember, from the Kansas City Chiefs clinching a victory over the Philadelphia Eagles in the final minutes of the game, to Apple Music replacing Pepsi as the halftime show sponsor and unleashing Rihanna after a four-year hiatus, to Tubi pranking us...
Rolling Coverage: Steal-worthy Brand Activation Ideas from Super Bowl LVI in Los Angeles
The competition was fierce over the weekend—and only the strong survived. No, we’re not talking about the killer matchup between the Los Angeles Rams and the Cincinnati Bengals for Super Bowl LVI on Feb. 13. We’re talking about the battle of the brands that took place in the leadup to the big game between official...