Tag: beauty fans
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The Brief Roundup
The Brief: Airport Narrators and Community Baby Showers
This week’s hot takes on hot topics in experiential marketing cover community baby showers, UV laundry and the Voice of Logan.
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Sponsorships
Top Experiential Moments and Brand Collabs from NYFW
Try as we might, we couldn’t get our hands on Burger King’s Le Nugguette, a limited-edition nugget-sized purse with a dipping sauce charm. The brand released 100 micro-bags daily for $3.99 (the same price as a 10-piece chicken nugget order) from Sept. 12-16, and it sold out within seconds. The fast-food fashion drop was just […]
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The Brief Roundup
The Brief: Pit Stains and Mobile Cheese
This week’s hot takes on hot topics in experiential marketing cover the Pit Stain Pit Stop tour, a multisensory OGXperience and the new tour vehicle on the block, the Wedgemobile.
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Trend of the Week
Experiential Trend of the Week: Beauty-themed Cafés
From the coffee bars dominating the trade show sector to the offbeat raves taking place at local cafés, coffee culture has been permeating programming across the event industry for some time. Now, a new twist on coffee shop experiences is brewing: the beauty-themed café. Stylish, shareable, sample-heavy and brimming with latte art, these pop-ups are […]
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B-to-C Events
The Brief: Gringo Tests and Lemonade Stand-Ups
This week’s hot takes on hot topics in experiential marketing cover Rápido Gringo Tests, Lemonade Stand-Ups and roaming Walkers.




