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December 14, 2022

Meet the Participants: Women in Events 2022

Our 14th annual special report tackles what it takes to lead, and succeed, in the world of event marketing. View the story Menu INTRODUCTION MEET THE PARTICIPANTS THE ROUNDTABLE RECOMMENDED READING SECRETS TO HER SUCCESS WIE ARCHIVES LinkedInTwitterFacebook WOMEN IN EVENTS Our 2022 special report tackles what it takes to lead, and succeed, in the...

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September 27, 2022

San Diego Comic-Con Returns to IRL: A Firsthand Tour of 12 Brand Activations

Superfans reunite at San Diego Comic-Con’s IRL event, as activating brands pack in the value-adds View the story Menu ABC AMC APPLE TV+ AUDIBLE CBS DISNEY FOX FX NETWORKS HBO NBCUNIVERSAL NETFLIX PARAMOUNT VIDEO TOUR LinkedInTwitterFacebook REPORTER’S GUIDE TO THE GALAXY Superfans reunite at San Diego Comic-Con’s IRL event, as activating brands pack in the...

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August 24, 2022

Live From Cannes Lions: Inside Five Engagement-rich Brand Activations

Our picks for top brand activations during the in-person return of the Cannes Lions International Festival of Creativity View the story Menu INTRODUCTION SPOTIFY PINTEREST META SNAP REDDIT TIKTOK SHUTTERSTOCK SRMG LinkedInTwitterFacebook THE CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY RETURNS Five Activation-Rich Brand Experiences By Kaylee Hultgren In a normal year (ah, to dream of...

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July 17, 2022

How Brands Are Building Homey Event Footprints to Attract Attendees

How brands are building cozy environments and activations to lure attendees back to live View the story LinkedInTwitterFacebook FEELS LIKE HOME How brands are building cozy environments and activations to lure attendees back to live By Kait Shea There’s no place like home, an adage that has rung particularly true over the last two and...

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June 22, 2022

Experiential in Color: Sharing Diverse Perspectives

In our second annual Experiential in Color program, we talk with 16 rising stars across the brand and agency sides of the business about industry trends, inclusive campaigns, and what it really means to belong in events. View the story Menu Delta Forbes LinkedIn McDonald’s Microsoft NAB Netflix Tito’s Amplified G7 Inspira Leo Events Octagon...

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