Consumer Electronics Archives - Page 10 of 29 - Event Marketer
Sony Taps into Soccer Fever to Create Buzz for Camera
Some people see romance in the moon and stars of the night sky. Sony had a different vision: Twilight Football (or soccer, to us Americans), a series of seven matches that took place on Sept. 22, 2009 during the hour of twilight as it moved across the world in stunning locations that included Iguacu Falls,...
Olympus Serves Up Grand Slam Experiences at U.S. Open
Reaching tennis fans is the name of the game at Olympus, a goal that it achieved February 2008 with a six-year sponsorship of the U.S. Open and U.S. Open Series, a multi-tournament competition comprised of 10 events that each summer attracts elite players and tennis aficionados between Grand Slam events. Olympus’ partnership with the series...
Panasonic Piques Public’s Interest with Long Lines
There’s nothing like a long line to pique the public’s interest. And that’s exactly what Panasonic did—twice!—with its Panasonic Full HD 3D Theatre at the Vancouver 2010 Olympic Winter Games. Outside the brand’s two-story, glass-front structure, fans waited in line to get their tickets and assigned showtimes for a seat in one of two 3D...
Samsung Surprises Times Square and Reaches Billions More
Samsung unveiled its first-ever 3D LED TV to passersby in Times Square at a surprise concert event featuring the Black Eyed Peas on March 10, 2010. The brand skipped traditional pre-promotions and instead relied on consumers in and around Times Square to generate buzz for the “impromptu” event with their handhelds and cell phones. The...