Industry: Consumer Electronics

Amid a sea (1,900 to be exact) of brands exhibiting at IFA Berlin 2019, Europe’s largest trade show for consumer electronics and appliances—most focused on the show theme of AI and IoT—TCL needed to demonstrate how AI powers its 8K TVs and smart home products without adding to the overwhelming vibe. The solution: to create […]

Google’s Pixel 4 smart phone features cutting-edge Motion Sense technology, and to showcase the tech to its Latinx music-loving target, the brand hosted an outdoor Latin Grammy’s performance starring Karol G and DJ Felo. A custom dj rig was built for the event using eight Pixel 4 phones and Google’s Motion Sense technology, enabling DJ […]

Google’s products are designed to help consumers make the most of every day and encourage local discovery. Enter: Wonderful Weekends, a festival that helped families experience the communities in which they live. The centerpiece was a gigantic gumball machine that educated attendees about Google products, then dispensed gumballs filled with prizes from local partners. The […]

Education was the name of the game at Google’s Helpful Hub, an environment designed to teach the brand’s retail sales associates about the key features of its flagship hardware products. Leveraging storytelling and eye-catching design, the brand took associates on an immersive, tech-fueled product journey that featured the integration of 144 devices and services and […]

Go Know Where was a multi-stage, multi-platform campaign. But Microsoft kicked it off with a stylish, retro social media attack that laid the groundwork for its “Stranger Things” tie-in. To prime the audience for the connection to the ’80s sci-fi juggernaut, the brand gave its social media channels an ’80s makeover, without mentioning the show […]