Industry: Consumer Electronics

With their focus on music and high-quality sound, HP’s Beats Edition laptops were targeted at the youth market. To reach those consumers, HP summer rolled out a buzz-building initiative called HP Jam Sessions. The activations, which were part of a seven-week media campaign that visited six locations and four cities, including Lennox Square Mall in […]

W When Hitachi Global Storage Technologies was launching its G-Technology brand in the U.S. and Europe, the brand wanted to make Facebook growth a significant source of attention and awareness while launching the product line to two consumer groups—creative professionals and tech enthusiasts. To accomplish that, the brand created Tight Space, a series of live […]

After launching Google Wallet, an app that turns mobile devices into virtual wallets, Google needed to help consumers understand how the service works. The company teamed up with American Eagle Outfitters in Times Square to create the Google Wallet Tapping Spree. At the store, customers were greeted by a brand ambassador who invited them to […]

Outside of demos at consumer electronics retailers, sampling opportunities can be tough to come by for marketers of laptop computers—particularly when the target consumer is the on-the-go business traveler. Google turned that challenge into an opportunity by loaning Chromebook computers—laptops that run on the company’s Chrome operating system—to travelers flying on Virgin America from San […]

Verizon’s Power House activation for the Super Bowl in New York City’s Bryant Park was monumental, both in size and impact. The brand set out to create awe-inspiring technology experiences showcasing its network, products and services, including the brand new LTE Multicast, Verizon’s future network technology. To do that, the brand created a 15,000-square-foot brand […]