Consumer Electronics Archives - Page 27 of 29 - Event Marketer
Microsoft’s In-Store VIP Experiences Surprise and Delight Consumers
Microsoft wanted its stores to be the go-to destination for its new Surface Pro 3 (SP3). The resulting program offered a variety of in-store experiences designed to excite both super-fans and consumers of all ages. Launch day kicked off with a VIP experience designed to delight all early-morning loyalists who showed up to pick up...
Verizon Shines with a Social Media-Driven Light Show
To celebrate Super Bowl XLVIII and its NFL partnership, Verizon wanted to make a social media impact among football fans, both locally and nationally. Verizon’s key objective was to change its brand perception from just a mobile service provider to a technology innovator. The solution? Host the first ever social media-driven light show, powered exclusively...
Microsoft Lets an Infographic Wall do the Talking
The Microsoft Worldwide Partner Conference (WPC) is one of Microsoft’s premier conferences. Outside of the tools and technologies the brand built specifically for its audience and the event, Microsoft also relied on social media as a way of engaging and communicating. At the core of Microsoft’s social strategy was live engagement on Facebook and Twitter,...
Verizon Sends Summit Attendees Over the ‘Edge’
To get its employees jumping up and down about its new Edge plan, which allows consumers to upgrade their Verizon devices without down payments, contracts or upgrade fees, the company turned to a motion capture technology game that invited them to literally jump up and down. To play the game, attendees stepped in front of...