Industry: Consumer Electronics

Nokia turned the standard device demo—a pushy, pick it up, click some buttons, maybe snap a photo experience—into a festive and lasting experience that left consumers with one-of-a-kind takeaways, all thanks to the power of the product. A seamless transition from the online campaign to the live experience created continuity for consumers. This program also […]

Music fans were wowed several years ago when Virgin Mobile announced that its annual music festival at Columbia, MD’s, Merriweather Post Pavilion would be free to the public. FreeFest continued to thrive, and it continued to offer up A-list bands each summer. A few years later, Virgin Mobile banked on that brand equity to create […]

Midnight launches for gaming events typically attract core gamers and early technology adopters—essentially, the folks who will camp out for a coveted product. But with its new Xbox One console, a system that offers complex interactive games for core gamers, as well as family-friendly physical activity gaming, Microsoft wanted to get gamers and families amped […]

Microsoft’s Xbox 360 entertainment platform, which includes Kinect, Core Gaming and Xbox Live, has a diverse user base. To reach as many segments of that base as possible, Microsoft created the Xbox 360 Central program inside Toronto’s busiest shopping district, as well as in high-profile shopping centers in both Montreal and Vancouver. Inside the experience, […]

Samsung is considered one of the highest-profile exhibits on the floor at the International Consumer Electronics Show, generating the highest volume of attendees of any brand. How do you keep that already towering bar rising year after year? By developing experience journeys attendees will want to keep exploring year after year. At CES 2014, that […]