Industry: Consumer Electronics

  • CES Attendees Help Intel Build an Interactive Ecosystem

    With the theme “Connect to Life,” Intel’s booth at CES 2012 in Las Vegas featured a giant ecosystem of animated creatures whose interactions reflected the digital world in which Intel operates. But here’s the cool thing: this wondrous visual metaphor was created by the attendees themselves. The experience began at input stations where cameras scanned […]

  • Olympus Enlists 1,000 Shutterbugs for a Social Blitz

    In our era of Instagram, traditional camera manufacturers have to work harder than ever to stay relevant. Olympus last September took the smartphone shutterbugs head-on to prove it’s still a player with its PEN Ready Project—a program that put its PEN E-PM1 camera into the hands of 1,000 consumers across North America. The campaign targeted […]

  • Intel’s Digital Park and Ultrabook Tree Shine at CES

    It was the most photographed booth at CES, and for good reason. Intel’s stunning interactive Ultrabook Tree was not only visually engaging (and a heck of a foot traffic driver), it perfectly showcased the capabilities of the brand’s imbedded technology. Compelling product demonstrations, thought-provoking hands-on trials and meaningful dialogue with Intel staff engaged attendees and […]

  • U.S. Cellular Campaign Boosts School Sports Programs

    U.S. Cellular needed to repair some ill will that had been caused during a difficult migration to a new billing system (leaving many current customers temporarily without service and occasional random invoicing issues). To position the brand as a part of the fabric of the local community in eleven tier-two markets, it created a localized […]

  • EA Live Streams Multi-Player Gameplay at E3

    When EA set out to live stream its E3 activations around its multi-player action game Battlefield 4, it deployed two key pieces of technology to make it successful: Twitch.tv and Battlefield’s Spectator Mode. Battlefield’s partnership with Twitch.TV allowed the brand to serve the stream to 2.1 million people without going down; the platform’s analytics tools […]