Consumer Electronics Archives - Page 23 of 29 - Event Marketer
CDW Technoliner Hits IT Conferences and NCAA Events
Mobile marketing was one of the first experiential tactics to take off, and now it’s evolved to become the proving ground for on-the-go cutting-edge technologies. CDW played to win with this tour and the innovative technology strategy is just one of the many reasons this one’s a winner. Talk about being hooked up. CDW’s Technoliner...
HTC BoomSound Lounge Challenges Mobile Consumers
The HTC One BoomSound Lounge was a bold and playful execution that challenged the current mobile phone experience and offered consumers the opportunity to see, hear and hold the new HTC One smartphone before it became available in retail channels. It increased exposure for the phone’s proprietary features, got the phones into consumers’ hands, launched...
LG Live-Wires its NCAA Final Four Fan Experience
Fan festivals at major sporting events have evolved over the past decade to become major attractions (and major marketing opportunities) in their own right. After all, for many attendees who can’t attend the actual big event, a day spent at the Super Bowl, MLB All-Star Game or Daytona 500 fan fest can be almost as...
Xbox Area One Road Show Drives Trial and Engagement
The Area One Road Show delivered a “rock band” style tour to key markets, bringing games and music to core gamer enthusiasts and social evangelists in a party-like atmosphere. There’s no better way to hype a new product than to let influential consumers test it out, which is what console gamers got to do (and...