Google Takes Sales Training to the Next Level with Device-Powered Vignettes

By
2020 EDTA_Combo Tech B2B_Google_Gold

Education was the name of the game at Google’s Helpful Hub, an environment designed to teach the brand’s retail sales associates about the key features of its flagship hardware products. Leveraging…

Popular

  1. The Brief: Pit Stains and Mobile Cheese
    Pop-Ups

    The Brief: Pit Stains and Mobile Cheese

  2. Rolling Coverage: How Brands are Acing Experiential at the US Open
    Pop-Ups

    Rolling Coverage: How Brands are Acing Experiential at the US Open

  3. From Inbound to Unbound: Inside the Rebrand of HubSpot’s Flagship Event
    Conferences

    From Inbound to Unbound: Inside the Rebrand of HubSpot’s Flagship Event

  4. Neopets’ CEO Talks Investing in Events for a Quiet but Passionate Community
    Pop-Ups

    Neopets’ CEO Talks Investing in Events for a Quiet but Passionate Community

  5. Evian Celebrates 2 Massive Milestones Under a Bridge in Brooklyn
    Pop-Ups

    Evian Celebrates 2 Massive Milestones Under a Bridge in Brooklyn

  6. 3 Ways Honda Integrated its Brand into ‘Encanto’ Fandom at D23
    Festivals & Fan Cons

    3 Ways Honda Integrated its Brand into ‘Encanto’ Fandom at D23

  7. Experiential Marketing Trend of the Week: Concert Tie-ins
    Trend of the Week

    Experiential Marketing Trend of the Week: Concert Tie-ins

  8. How Jeep Unpacked an America250 Campaign from a Giant Toy Box
    Festivals & Fan Cons

    How Jeep Unpacked an America250 Campaign from a Giant Toy Box

  9. FIFA World Cup 2026: 11 Brand Activations that are Scoring Big with Soccer Fans
    Sponsorships

    FIFA World Cup 2026: 11 Brand Activations that are Scoring Big with Soccer Fans