Industry: Consumer Electronics

The Commons expo area at Microsoft’s 2015 Worldwide Partner Conference featured two “front” doors: one leading into the space from the main concourse of the Orange County Convention Center and one feeding in from the keynote. Each entrance created a thoughtfully branded threshold into and out of The Commons’ core. Colorful hanging elements in blue, […]

What’s it like to swim in ink? That was the eye-catching concept Epson leveraged to support the launch of its new inkjet printer, Epson EcoTank. And true to the product’s name, the brand activated a 17,000-gallon seamless acrylic swim tank in Times Square Plaza in New York City that played host to the U.S. National […]

Intel’s InsideOut Experience global tour was housed in a 40-foot futuristic container that offered hands-on engagement with tablets, wearables, Oculus Rift and RealSense hands-free tech. Digital screens wrapped the interior offering product information (like 3D-rendered sequences). The design concept was built around a spaceship theme evoking mystery and intrigue. This included blue lighting, hydraulics to […]

Motorola opened a custom mobile experience boutique in the heart of Chicago featuring brick walls and concrete floors and high-touch, one-to-one learning environments to promote its customizable devices. These included a “maker” table with inspiration boards and décor, and customizable trays; and a swatch wall with materials representing the device backings the brand offers, from […]

You may think of Canon as a camera brand, but as its EXPO program set out to prove, it’s much more than that. Its worldwide exhibition tour, featuring a 161,090-square-foot experience at the Jacob Javits Convention Center in New York City, brought to life the various spaces it operates in, from sports to medicine, broken […]