Industry: Consumer Electronics

  • Samsung Promotes Swype Technology Via Texting Contest

    To educate consumers about Samsung’s new Omnia II mobile phone featuring Swype texting technology, which is a new way to text by sliding a finger around the touchscreen keyboard instead of tapping letters, the brand hit eight malls from December 2009 to February 2010. The goal was to expose consumers to the new technology, get […]

  • Research in Motion Tour Targets B-to-B Tech Buyers

    For the launch of the new 8350i BlackBerry Curve on the Sprint network, Research in Motion targeted b-to-b technology purchasers with the BlackBerry Sprint A to B tour by inviting them to take what RIM called the “Smarter” route to efficient work. The tour brought to life the campaign tagline, “A to B. Work. Done. […]

  • Virgin Mobile Gives Times Square the Full Monty

    New wireless carrier Virgin Mobile stopped at nothing to shut down New York’s famous intersection last summer to announce its U.S. launch. The huge “Nothing to Hide” billboard draped over the Virgin Megastore gave a hint that something was up, and the crowd started forming an hour before the 10:30 a.m event began.  When the […]

  • Kodak Promotes New Camera with a One-Market Program

    Out to test a new PLUSDigital one-time-use camera among female teens in Detroit, USM&P created a simple, yet effective one-market program executed in malls, movie theaters and at special events. The product: A one-time-use camera (priced around $13) teens could buy off the rack, shoot and snap, then drop off at the photo developer for […]

  • Microsoft Touts Windows XP Pro with Human Kiosks

    Microsoft reached out to GMR for a retail program heralding Windows XP Professional and the hardware that wears the software oh so well. The effort hit 42 markets and 211 retail stories (Best Buy, CompUSA, Fry’s, Nebraska Furniture Mart and J&R’s) nationwide last fall. Three “human kiosks”—field staffers with laptops and demo trays strapped to […]