Trend of the Week

August 25, 2025

Experiential Trend of the Week: Times Square Takeovers

It’s an entertainment hub, a cultural destination, a commercial mecca, a tourist hot spot… and prime real estate for brand activations. We’re talking, of course, about Times Square, the Midtown Manhattan locale with billboards so bright it can be seen from outer space, and where companies with the right strategy (and budget) can make a...

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August 18, 2025

Experiential Trend of the Week: Cinematic Campaigns

Movies captivate audiences and fuel shared experiences, and during this summer’s blockbuster season, brands have been capitalizing on the nostalgia, the eats and the viewing venues to drive trial, inspire learning, and immerse consumers in their favorite IP.   Idea: Scale-up the simplest of pleasures. Like popcorn. Free streaming service Pluto TV’s “Summer of Cinema”...

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August 4, 2025

Experiential Marketing Trend of the Week: Themed Learning

Gone are the days of one-way conversations. In the post-COVID, value-for-time world that event marketers are building experiences in, themed learning is improving engagement and retention. And the bolder, more playful the theme, the better. Let’s take a look at themed learning in action.   Cinema Morgan Stanley at Work caught our attention with an...

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July 21, 2025

Experiential Trend of the Week: Laundromats as Venues

Doing laundry isn’t anyone’s idea of a good time, but it’s a relatable task that has the attention of marketers aiming to deliver experiences that feel both familiar and unexpected. Enter: the laundromat as an event venue. Brands are leveraging the intimate and instantly recognizable environments to host surprise-and-delight-fueled activations that offer a fresh spin...

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July 7, 2025

Experiential Trend of the Week: Experiential Pit Stops

Summer means road trips are taking place all around the country, and usually, vacationers are more excited about the destination than the journey. (We’d certainly fall into that camp.) And yet brands are making a case for the rest stop as a destination of its own, transforming the highway staple into a full-blown experience. Take...

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