Trend of the Week

Reviews are embedded in the consumer shopping experience today, and experiential brands are embracing them with open arms. This year, IRL spaces for real opinions, unfiltered reactions and the freedom to speak openly are cropping up. It’s the antitheses of polished, and the antidote for feed fatigue. Let’s explore “the permission” to be honest in […]

The digital age has turned physical newspapers into something of a novelty, and event profs are taking advantage by printing their own publications, and treating them as fresh engagement tools. Whether it’s Grand Central Terminal or the shores of Cannes, the curated periodicals are popping up at a host of events, operating as a form […]

Dance, once popular on social media as challenge content, is thriving on short-form, algorithmic-driven video platforms. And brands this year are cutting in. From choreographed routines to interactive dance experiences, the art form is serving as a vehicle for storytelling and connection. Let’s cha-cha-cha into this moving tactic. Adidas wowed attendees at the launch event […]

Events today are destinations, where learning, connection and commerce converge. And while shoppable event experiences aren’t anything new, we’ve got our eyes on how these spaces are serving as storytelling engines. Let’s take a look at the ways event marketers are curating a little retail therapy across the industry. Most recently, FX promoted its new […]

Adults across the board are battling burnout and digital fatigue. And now they’re powering down. According to a Hasbro study of 10,000 people globally, 80% of Gen Z and millennials report feeling worn out, a trend that is driving demand for analog, hands-on creative outlets that allow adults to slow down and decompress. And brands […]