Trend of the Week
Experiential Marketing Trend of the Week: Push Buttons
Despite the rise of touch screens and other sophisticated gaze and gesture technologies, experiential brands this year are choosing analog-style mechanisms for their activations. Think: Push buttons and turn dials that feel purposeful, participatory and nostalgic. But let’s push pause for a moment, and look back at one place where the trend bubbled up. Reddit’s...
Experiential Marketing Trend of the Week: Train Takeovers
Trains often evoke feelings of nostalgia and adventure, with some of the most memorable and profitable IPs, like the “Harry Potter” series and “The Polar Express,” inspired by the movement of these storytelling engines. Today, brands are taking engagement to the rails to the delight of pop-culture fandoms, and beyond. To promote the debut of...
Experiential Marketing Trend of the Week: Creature Comforts
Last week at CES 2026, our editors noted a distinct move away from the spectacles and theme-park-style thrills of the past, and towards cozier brand environments. The landscape served as yet another signal that a larger, industry-wide paradigm shift is at hand, with both business and consumer attendees increasingly seeking out creature comforts and opportunities...
Top 10 Most-Clicked Trend of the Week Stories of 2025
In a year where designer dolls and love stories grabbed the world’s attention, event marketers also leaned into niche interests and the speed of pop culture across their campaigns. These were among themes across the nearly 50 installments of our Trend of the Week column in 2025, and as the wheels turn for 2026, we’ve...