Trend of the Week

June 23, 2025

Banking on Vaults

Event profs are on an everlasting quest for meaningful ways to crack the code on engagement and connection. But some teams are turning the tables by encouraging their audiences to become the problem-solvers through vault-themed installations and experiences. Whether it’s a consumer company inviting fans to riddle their way into a life-sized safety-deposit box that...

read more

June 16, 2025

Bold Broadcasts

The “main stage” is taking on a whole new life as event marketers and their partners embrace immersive media, bold spaces and pop culture trends to showcase leaders and launches in a new light. From live-streaming to on-demand channels, these productions—the content, the set, the experience design—have to be as compelling for in-person audiences as...

read more

June 9, 2025

Offbeat Raves

Raves aren’t only taking place at underground clubs anymore. They’re taking over unconventional venues, like coffee shops, restaurants, museums, book stores and convention centers, and being hosted in broad daylight. Gone are the lasers, smoke machines and flashing lights; attendees are grooving to dj beats in their sunnies while surrounded by bubbles, parasols, fans and...

read more

June 2, 2025

Crafted for the C-Suite

More b-to-b event marketers are focusing on an additional audience to engage—one that is not always strategized for, but that can make an impact on how events are perceived and supported, as well as on the brand itself. We’re talking experiences crafted for the c-suite, which allow senior executives to connect and dive into customer...

read more

May 27, 2025

Low-Key Branding

The power of the logo is evolving, thanks to Gen Z and its cultural hold on the market. And as “low-key” has joined the library of modern-day colloquialisms—meaning “subtle, restrained or slightly” (kind of)—understated logo use is providing experiential marketers with an opportunity to embrace these vibes and push creative boundaries around the brand expression....

read more

Receive the latest news and special announcements from Event Marketer

SIGN UP FOR UPDATES

© 2025 Access Intelligence, LLC – All Rights Reserved. |