Trend of the Week
Experiential Marketing Trend of the Week: Streetscapes
From street signs and lights to curbs and crosswalks, experience builders are borrowing inspiration from the rhythms of movement in real life within activations and trade show exhibits, creating a sense of place and an intentional journey. Let’s stop and look both ways at this accelerating design tactic. First, a look at the “why” of...
Experiential Marketing Trend of the Week: Interactive Billboards
Not every live engagement needs to be an elaborate event. In the age of diminished attention spans, a quick, memorable brand interaction supported by the right strategy can go a long way. That’s where interactive billboards and OOH installations are coming into play. Done right, they’re approachable, efficient and primed for sharing. Instant Product...
Experiential Marketing Trend of the Week: Tea Time
If you’ve been engrossed in the “Bridgerton” world like we have, then you’ll know tea time is for more than just enjoying a hot beverage and scones. Thanks to Netflix fans’ rising interest in Regency-era practices and aesthetics, and the universal need for a moment of relaxation, brands are infusing the afternoon tea tradition with...
Experiential Marketing Trend of the Week: Hosts with the Most
In a content-driven era of experiential marketing, where minutes, if not seconds, count on social media, every word spoken and shared is an engagement opportunity. It’s why brands this year are enlisting star moderators to power up conversations across event main stages, traveling studios, and activations. An Activation Hype Person Last July, Celsius enlisted...