Technology

Technology

March 9, 2020

Canceling Your Event? Four Insights on Pivoting to Digital

As brands scramble to reimagine their events in the wake of cancellations resulting from the coronavirus (Covid-19) outbreak, there is a resurgence of interest surrounding the virtual event space—one that looks a whole lot different than it did 10 years ago. Live broadcasts and on-demand content are ubiquitous in the industry today. But despite the...

read more

March 2, 2020

Game On: Seven Insights on Formulating an Esports Marketing Strategy

Thinking about about planting a flag in the esports space? You’d be smart to. Non-endemic brands like Nike, State Farm and Coca-Cola have cut sponsorship deals, while newer games like Apex Legend are experiencing fan growth rivaling Fortnite’s rise. New tournaments are cropping up, esports-specific arenas are being built and prize pools are reaching the...

read more

February 25, 2020

Cruise Takes Cues from the Museum Space for its Origin Launch Event

The future of mobility is a complex subject, so for the launch of its autonomous production vehicle, Cruise Origin, Cruise turned to museum-style installations to introduce press and employees to the self-driving, all-electric vehicle. The event needed to illustrate that Cruise Origin is not a concept vehicle (it’s ready for production), and that it’s going...

read more

February 24, 2020

Covid-19 Cancellations, Venue Tactics and Health Safety Tips

MWC Barcelona was the catalyst, but a wave of event cancelations are being announced in real time as the Wuhan coronavirus (Covid-19) continues to spread at an unprecedented rate. Many cancellations pertain to global shows like MWC and Cisco Live: Melbourne, but U.S. cancellations are also beginning to crop up as reports of how the...

read more

Receive the latest news and special announcements from Event Marketer

© 2020 Access Intelligence, LLC – All Rights Reserved. |

[type='submit']
[type='submit']