Technology

Drone performances have become more affordable and, thus, ubiquitous, across the landscape. But as criticism grows over the potential of advertising “swarms” taking over precious skyline views, event marketers are returning to the foundation of authentic brand experiences for drone show performances worthy of this most epic of venues. Premium freeze-dried raw dog food brand […]

Generative AI is still uncharted territory, but Coca-Cola dipped its toes in the water over the summer with the launch of the Coke AI Studio, an extension of its Coke Studio global music platform. The new AI-powered festival experience transforms music fans into pop stars and hit shows like Gov Ball, Lollapalooza, Osheaga and the […]

As augmented reality (AR) has become more advanced and accessible, consumers have not only been adopting, but embracing, the immersive technology—and the numbers show no signs of slowing. Smartphones, of course, are an easy point of entry, and according to a Statista report, by 2024, there will be approximately 1.7 billion mobile AR user devices […]

Across creative, logistics, ops and the spaces in between, generative AI is emerging as an experiential marketing power tool that presents incredible opportunities—and risks.

If you were of age in the aughts, you’ll recall that Motorola’s Razr flip phone was a pop culture sensation (yes, we had one, and yes, we cherished it almost as much as our MySpace profile). The iconic device has since returned as a foldable smartphone, and for the global unveiling of its latest iteration, the razr+, Motorola aimed to reinfiltrate the zeitgeist with the help of Cirque du Soleil.