Technology
The Hybrid Effect
Cisco’s flagship annual customer conference has been a pillar of its portfolio for 20 years, but nothing rocked its foundation like the economic recession of 2009. Founded in 1984, the San Jose, CA-based maker of networking hardware and software had weathered the dot-com boom and bust with relative ease, but for the first time in...
HP Event Offers Customers Payback
As part of its HP LaserJet Pays You Back global marketing campaign, entrepreneur and heiress Ivanka Trump and “The Apprentice” winner Bill Rancic on June 24 hosted an HP Payback event in New York City.
Social Media Toolbox
Most event marketers are trying to find the best way to maximize the power of social media at their events. But that can be hard to do if Facebook and Twitter are the only tools in their bag of tricks. With new and more targeted platforms popping up daily, it can be just as challenging...
Yahoo, ESPN and Reliant Energy Drive Online Buzz
When it comes to generating social media activity through events, the sweet spot lies in convincing attendees that your brand’s content and assets are witty, informative or just plain weird enough to merit a comment, tweet or wall post. That’s why smart marketers are integrating social media kiosks and “post it” incentives right into their...