Technology
An Experience Center: Lincoln Adopts an Off-the-Lot Strategy
As part of a reinvention strategy to change consumer perception about its brand and its cars, Lincoln has activated the Lincoln Experience Center, a next-generation automobile showroom that opened this summer at upscale Fashion Island in Newport Beach, CA. The 5,200-square-foot space invites consumers to relax in the lounge with a beverage in a no-sales-pressure,...
Why Facebook Live is Dominating the Live-Stream Landscape
Live streaming services Periscope and Meerkat were the talk of the industry last year, with brands of every variety buzzing about how the platforms could boost their experiential programs. But in 2016, the conversation has changed. Facebook Live is the new kid in town, and if you’ve seen that mom with the Chewbacca mask—which is...
Five Predictions on How Pokémon Go Will Impact the Industry
It had more downloads in its first week than any other app in history. One in 10 Americans is playing it on a daily basis. It’s causing traffic accidents nationwide. For those of you still living under a rock, we’re talking, of course, about Pokémon Go. The augmented reality mobile app was released in the...
How Square Enix Stood Out (By Staying in) at E3
Among the sea of booths at E3 2016, the Electronic Entertainment Expo that took place June 14-16 in Los Angeles, one exhibit stood out for its open format and immersive experiences: Square Enix. The Japanese-based global publisher and developer of entertainment and video games showcased its broad range of titles under the Square Enix umbrella...