Technology
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B-to-C EventsWeeklong Engagements Fuel AT&T’s All-Star Game Sponsorship
Gamified voting experiences, a free outdoor concert and a strong influencer strategy helped AT&T score with soccer fans before, during and after the Major League Soccer (MLS) All-Star Game in San Jose, CA, on July 28. As an MLS partner and presenting sponsor of the All-Star Game, AT&T knew its presence had to be bold […]
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B-to-C EventsCasa Cisco: How Cisco Networked the Rio Olympics
Cisco is all about connections, both digital and human, and that’s exactly what Casa Cisco, one of its primary sponsorship activations during the Summer Olympic Games in Rio, brought to life. Cisco spent more than 600 days in Brazil and worked on 54 projects related to its engagement there, providing its collaboration and networking technology […]
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B-to-C EventsThe Brand-by-Brand Replay of MLB All-Star Fanfest 2016
It was 73 and sunny the day we traded in our sunglasses for a baseball cap and a tour of the Major League Baseball All-Star FanFest at the San Diego Convention Center...
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B-to-C EventsAmerican Express Pro Walk Scores with Fans at the US Open
Thanks to American Express’s immersive Pro Walk, fans at this year’s US Open got to do something they would never get to do any other way—walk like a pro onto center court at Arthur Ashe Stadium and experience all the emotion and gravitas that entails along the way. The activation was the centerpiece of the […]
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B-to-C EventsBiometrics: How Infiniti Measured Emotions at Pebble Beach
To make its car displays more engaging for attendees at the prestigious Pebble Beach Concours d’Elegance and other auto events, Infiniti at this year’s 2016 Pebble Beach Automotive Week activated an interactive experience that involved biometrics, wearable armband devices, cameras and microphones that measured attendees’ emotions as they engaged with the cars, then transformed those […]