Technology

Technology

June 15, 2010

Pepsi, Southwest and Best Buy Take Platforms to the Next Level

Hybrid events may be a new concept but they are already getting an upgrade as marketers mix the timeliness of one-off microsites with the stickiness of social media to form a one-stop branded engagement “platform” that’s always on, always evolving and never out of touch.

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June 11, 2010

Then and Now: 3D

In our new Then and Now series, EM revisits old event marketing trends to find out where they’ve gone since we first reported on them. Are they old hats and has-beens? Or is that past up-and-comer a future best practice that’s now an industry standard? In this installment, we re-examine hologram technology, which we last...

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June 9, 2010

Office Max and Mutual of Omaha Go Viral with Targeted Videos

Remember the extreme Diet Coke and Mentos experiments from 2007 in which two lab-coated science guys drop Mentos mints into two-liter bottles of Diet Coke? The video depicting the resulting geysers spewing across their backyard has been viewed no less than 10 million times on YouTube and became a cultural phenomenon as it spread digitally...

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June 3, 2010

Mobile apps: The new takeaway at consumer events

Just when you think you’ve seen it all, you haven’t. This is especially true in the world of mobile apps—those downloads you can drop on your Smartphone that do just about everything from turn off the lights in your kitchen from halfway around the world to track down the name of a favorite song just...

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May 18, 2010

U.S. Air Force Brings Its Jobs to Life Inside High-tech Tour

To demystify its often sci-fi-like job descriptions, the United States Air Force is bringing to life its “It’s Not Science Fiction” campaign inside a 6,400 square-foot Command Center Alpha augmented reality tour. Potential recruits are immersed in a cutting-edge 3D setting inside a 53-foot trailer divided into three experiences, which include video, audio and downloadable...

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