Photo Gallery
AOL’s Programmatic Upfront During Advertising Week
Last year AOL aimed to lead the programmatic movement by “disrupting” Advertising Week with a first-ever Programmatic Upfront, showcasing the future of digital ad-buying software for 700 guests. This September, AOL took a decidedly exclusive approach for its second-annual Programmatic Upfront, targeting 150 c-suite clients at an invite-only event on Advertising Week’s opening night. Hosted...
Check Out Dreamforce 2014 in Pictures
Two weeks ago, EM spent a day at Dreamforce 2014, the mammoth software conference hosted by salesforce.com in San Francisco from Oct. 13 to 16. It was a day of education and exploration, clouds and crowds for the 140,000 attendees. Following are just a few of the highlights… in pictures. Read our complete report...
Rodent Tartar, Anyone? FX Turns Up The Horror
Vampire culture is leaving its mark on TV and in movies, but FX’s series “The Strain” takes fang fiction to a whole new level. Based on the novel by Guillermo del Toro, the plot follows the spread of an evil and ancient strain of vampirism, and the war waging to fight it. To promote the...
Eight O’Clock Makes ‘Friends’ with Sitcom Fans
There may be a Starbuck’s on every street corner in New York City, but there can only be one “Central Perk.” As part of a fully integrated marketing partnership, the 150-year-old Eight O’Clock Coffee brand and Warner Bros. Television Group teamed up to recreate the iconic “Friends” coffee shop in celebration of the series’ 20th...