Photo Gallery
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B-to-C Events
Go Inside The Travelers Championship Golf Tournament
Red umbrellas were nearly as ubiquitous as the perfect golf swings on display at the 2015 Travelers Championship golf tournament, which took place June 22-28 at TPC River Highlands in Cromwell, CT. The red umbrella, after all, has been the insurance giant’s signature logo since the 1870s. Travelers took over as title sponsor in 2007 […]
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Photo Gallery
Whatever, USA on Catalina Island
The second incarnation of Bud Light’s Whatever, USA has wrapped on Catalina Island—and this year’s experience featured a few new tricks, a few new tweaks and metrics that well exceeded last year’s inaugural effort. Check out the full story here, and take a tour below.
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Photo Gallery
Scenes From The Amgen Tour of California
The Amgen Tour of California is the largest cycling event in North America. Owned by AEG, it attracts pro-cyclists, including world champions, and is widely considered a precursor or practice event to the Tour de France in July. Engagement opportunities abound inside this eight-market weeklong event, both along the route and at a festival that moves to […]
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Photo Gallery
Kipling Launches #KiplingMakeHappy in New York City
Kipling, the handbag and accessories brand known for its nylon bags with the furry little monkey key ring attached, on April 8 in New York City launched #KiplingMakeHappy, a campaign that surprised commuters on the streets and office workers at their desks with complimentary sweet treats, flowers, pre-filled transit cards and more. The day culminated with a […]
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B-to-C Events
Nike Plugs Into NBA All-Star Weekend
For the NBA All-Star Weekend Feb. 12-15, Nike produced three activations that engaged consumers and VIPs in the art of Nike and #ZoomCity. The first activation was a pop-up store at the corner of Bowery and Great Jones streets in Manhattan with an LED-surface exterior that in one display rotation looked like a signature Nike […]




