Gallery Archives - Page 5 of 81 - Event Marketer

Gallery

February 28, 2019

MWC Barcelona 2019: Five Trends From the Show Floor

It’s easy to get overwhelmed at the behemoth experience that is MWC Barcelona (formerly Mobile World Congress), but after two days in beautiful “Barthelona,” we can certainly say this event is one well-oiled machine. Amid the more than 2,400 exhibitors showcasing the latest mobile technologies and well over 100,000 attendees milling around eight massive exhibit...

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February 26, 2019

Photo Tour: How Summit Revamped its Culinary Program with Brand Integrations

The Summit ideas festival, which held its flagship event in Los Angeles Nov. 2-5, revamped its culinary program this year by creating a food court for attendees catered by celebrity chefs, a night market, full buyouts of local restaurants and a dedicated programming track for culinary. Another key component to the upgrade were brand integrations,...

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February 22, 2019

How High West Whiskey Honored Utah Rail History with a Portable Saloon

High West whiskey kicked off its first-ever multi-city mobile tour, the High West Whiskey Run, on Feb. 6 at the base of Park City Mountain Resort in Utah during the 2019 FIS World Championships snowboarding and ski event. The tour’s centerpiece: a caboose train car that converts into a bar and bears an aesthetic modeled...

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February 20, 2019

Mystery Bartenders, Floating Dessert: Klarna Introduces Retailers to its Brand

Today’s retail checkout experiences can be frustrating, but Swedish-based payment provider Klarna aspires to change that with a system that gives consumers more ways to pay for their goods over a longer period of time. The brand has already made waves in Europe, so to introduce U.S. retailers to its offerings, Klarna hosted an event...

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February 19, 2019

Summit Reimagines its Culinary Program with Mercedes-Benz, The Glenlivet and Fords Gin

The invite-only Summit ideas festival brings together a global community of creators, from entrepreneurs to artists to academics, for three days of talks, performances, wellness sessions, art installations and immersive experiences. At its 2018 flagship event in downtown Los Angeles Nov. 2-5, the team amped up the culinary experience for attendees with a dedicated programming...

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