Gallery Archives - Page 7 of 88 - Event Marketer

Gallery

July 12, 2019

Hendrick’s Makes Gin ‘Approachable’ with a Summery Sampling Experience

To introduce its limited-edition batch of Midsummer Solstice to new consumers, Hendrick’s Gin activated a floral pop-up installation at Pershing Square Café adjacent to New York City’s Grand Central Terminal, June 5-7. In addition to sampling bars offering two different gin cocktails, photo moments overflowing in flowers of all colors and sizes were the main...

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July 9, 2019

Cantroller, Twitch Launch and E3: How Miller Lite is Scoring with Gamers

With the meteoric rise of business opportunities in esports, brands are jockeying for a piece of the action with sponsorships, experiences and, in the case of Miller Lite, a beer can you can play video games with. Miller Lite introduced a 10-button “Cantroller,” crafted with a flexible circuit board, Bluetooth technology and a three-hour (rechargeable)...

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July 5, 2019

Snapchat, Twitch and Adobe: More Branded Spaces at Cannes Lions

Let us take you on a photo tour of the French Riviera, Cannes Lions-style. That’s right, we resisted the urge to take one million photos of the French Riviera’s magical blue waters and, instead, present to you the branded spaces we encountered during the Cannes Lions Festival of Creativity’s five-day run, June 17-21. While a...

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July 3, 2019

How the Stoli Key West Cocktail Classic Supports the LGBTQ Community

What began as a man with “a bar and a dream” has evolved into an annual, nationwide event series celebrating the legacy of LGBTQ bartenders and gay bars as safe spaces and social centers for the LGBTQ community. Indeed, the Stoli Key West Cocktail Classic bartending competition was dreamed up by Stoli’s national LGBT ambassador,...

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July 1, 2019

Fatherly and Gillette Examine Gender Norms with a Pop-up Gallery Experience

Breaking down gender constructs is no easy feat, but thanks to companies like Gillette and digital media brand Fatherly, progress is being made. The brands recently teamed up for a Father’s Day pop-up gallery experience in New York City where a panel of experts explored fatherhood and the rethinking of masculine “norms.” The experience, dubbed...

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