How MillerCoors Transformed a Reception into a Brand Immersion for Distributors
The reception at MillerCoors’ Distributor National Convention has taken many shapes over the years—unfolding indoors in ballrooms and outdoors along streetscapes. The evening event is intended to feel like a networking party for the more than 3,000 folks in attendance with the intention to highlight all of the brands and messaging presented during the day’s...
Oath Newfront Uses Popcorn, Parkour and Street Vibes to Showcase Brand Value
Let’s face it: upfront and newfront events can be pretty stodgy affairs. Advertisers, media buyers and business partners typically congregate in a theater for an hour or two to digest formal presentations and executive speeches, with perhaps a performance or two and a reception post-event. But for Oath, a company that nine months ago formed...
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Event Careers FeaturedJobs Account Executive Pinnacle Exhibits – Woodridge, IL Manager, Venue Sales Lincoln Center for the Performing Arts – New York, NY Construction/Architectural Project Manager Nussli (US) LLC – New York, NY Marketing Manager Springer Nature – New York, NY Business Development Manager, Exhibits and Environments Solomon Group Productions, LLC – Remote from any...