March 12, 2019

EM_Buzz 031419

Your Bi-Weekly Feed of All Things Experiential 03.12.19 B-TO-B EVENTS B-TO-C EVENTS EVENT TECHNOLOGY PHOTOS/VIDEOS MARKETING RESOURCE DIRECTORY SUBSCRIBE Editor Kait Shea Advertising inquiries Jeff Fortmann 761 Main Avenue, 2nd Floor Norwalk, CT 06851 Tel: 203•854•6730 Fax: 203•854•6735 Privacy policy An Access Intelligence Publication          

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March 12, 2019

EM Buzz Test CI 3/14/19

Your Bi-Weekly Feed of All Things Experiential 03.12.19 B-TO-B EVENTS B-TO-C EVENTS EVENT TECHNOLOGY PHOTOS/VIDEOS MARKETING RESOURCE DIRECTORY SUBSCRIBE Editor Kait Shea Advertising inquiries Jeff Fortmann 761 Main Avenue, 2nd Floor Norwalk, CT 06851 Tel: 203•854•6730 Fax: 203•854•6735 Privacy policy An Access Intelligence Publication          

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March 12, 2019

Taco Bell and Forever 21 Host a Saucy Fashion Show

Taco Bell, with its millennial-friendly marketing and social media presence, has positioned itself as a pop-culture icon that’s attracted a diverse audience willing to engage in its quirky brand moments, from the famous Doritos Locos Tacos to Emojis to Taco Bell sleepovers and weddings. Tasty and innovative, for sure. But Taco Bell wanted to be...

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March 12, 2019

Amex’s Press Launch Offers Multisensory Moments

Relaxing in the Centurion Lounge at airports is one of the many perks of owning the American Express Platinum card, and with a brand refresh of the card designed to attract more affluent millennials, as well as two new additions to the lounge network, the brand created an immersive, worldly event to promote both announcements...

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March 12, 2019

Poetry and Art Energize Under Armour’s Press Event

Press events often take on a formulaic feel. There’s the general session. The reveal. The demo. And the cocktail reception. For the reveal of its “Unlike Any” line of apparel and global women’s campaign, Under Armour took a page from the consumer engagement playbook for a fresh take on the traditional presser. The event in...

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