Dealers Take on MINI’s Hair-Raising Driving Demos
To get MINI dealership employees excited about the new 2017 MINI Countryman, the company decided to go against traditional automotive training protocol and design an experiential event. Getting behind the wheel made all the difference. Instead of typical classroom training, dealers embarked on a five-hour driving experience that delivered curriculum in the car, a glamping...
Daimler Uses Interactive Tech to Train Sales Staff
To prepare and energize its smart car sales team, Daimler AG created the Global Training Experience Smart Electric Drive 2017 event in Valencia, Spain, featuring a purely digital program complete with virtual reality, augmented reality apps and interactive elements. Smart’s entire model range is fully electric, so under the umbrella theme of “A big idea,”...
AWS Adds Consumer-Centric Touchpoints to re:Invent
Amazon Web Services’ re:Invent conference has grown 700 percent since its 2012 debut. And with 2017’s event attracting more than 42,000 attendees—a 40 percent increase from the year prior—the challenge was to sustain that growth and scale without compromising the attendee experience. So, AWS effectively took over the Las Vegas strip by expanding to seven...
Shipping Containers Help Tell Alibaba’s Brand Story
Chinese e-commerce goliath Alibaba’s first public event in the U.S., Gateway ’17, was designed to educate people on business opportunities in China, inspire small businesses and reignite trade between the two countries. With a five-year initiative to fuel growth and spending in the Chinese economy while creating new jobs in the U.S., Alibaba created an...