Opus Continues Hiring Blitz, Taps Former Mosaic Chief Stelmach as President
Leadership at Opus has expanded again, with industry bigwig Jeff Stelmach stepping in as president…
The Do’s and Don’ts of Using Augmented Reality in Events
Three brands offer tips on how to leverage AR for live experiences As augmented reality continues to infiltrate the mainstream, brands are going all-in, experimenting with the technology through mobile apps and AR glasses in an effort to engage consumers and business partners alike. But like most technology, leveraging AR comes with its fair share...
Netflix Event Lets TV Fans Mourn Deceased Characters
When a character is lost on a favorite TV show, it’s a sad day for most of us. So why not acknowledge and honor them after they’ve passed? That was the thinking behind Netflix’s event at Hollywood Forever Cemetery, which saw 40,000 people congregate during Dia De Los Muertos, a sacred Mexican holiday that honors...
Buchanan’s Engages Latinos with Musical Moments
Buchanan’s Scotch Whisky was in its second year of its Es Nuestro Momento (“It’s Our Time”) campaign and on the heels of a one-year partnership with Latin award-winning artist J Balvin when it decided to amp it up. To capitalize on the partnership’s success, further enhance the brand’s affiliation with Latin music and continue to...