Four Strategies Citi Leverages for its Sound Vault Program
Many brands tout their live experiences as “once-in-a-lifetime,” but for diehard music fans, Citi’s Sound Vault platform offers the real deal. The program, now in its third year, provides cardmembers with concert access, offering major acts playing in intimate venues. Originally a week-long music event series, Citi Sound Vault has evolved into a year-round platform...
EM Buzz 3.28.19_KS
Your Bi-Weekly Feed of All Things Experiential 03.28.19 B-TO-B EVENTS B-TO-C EVENTS EVENT TECHNOLOGY PHOTOS/VIDEOS MARKETING RESOURCE DIRECTORY SUBSCRIBE Editor Kait Shea Advertising inquiries Jeff Fortmann 761 Main Avenue, 2nd Floor Norwalk, CT 06851 Tel: 203•854•6730 Fax: 203•854•6735 Privacy policy An Access Intelligence Publication SXSW 2019: The Ultimate Experiential Playground South by Southwest has always...
Study: Event Marketers Make Some Shifts for 2019 in What They’re Measuring and How
There are some notable shifts in how marketers are approaching measurement this year. According to findings from the 2019 Measurement Benchmarking Report, consumer marketers are relying more on at-event data collected by staff using tablets with registration software than they did last year. The results show 61 percent of consumer marketers will use these at-event...
Introducing the 2019 Dream Team… The Sharpest Minds in B-to-B Events
Their paths to events vary, but they all share that collective spark—that “…and I was hooked” moment. In our fourth annual showcase of the b-to-b event marketers we’d pick for our “dream” brand marketing department, we uncover why it’s such an exciting time to be on the business side of the event industry.