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Experiential

03.28.19

B-TO-B EVENTS

B-TO-C EVENTS

EVENT TECHNOLOGY

PHOTOS/VIDEOS

MARKETING RESOURCE DIRECTORY

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Kait Shea

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An Access Intelligence Publication

SXSW 2019: The Ultimate Experiential Playground South by Southwest has always been a breeding ground for brand activations, but the volume and caliber of this year's experiences went above and beyond. From live theater to robot dogs to a 'Sweathouse,' brands cleverly engaged the event's influential audience across Austin. Check out part one of our field report for a taste of the action.MORE

Climbing up the 'Ladder of Engagement' A Harvard business professor is using event data for a proprietary measurement framework that focuses on a new kind of metric: quality of attention. MORE

How AARP Bridged the Generation Gap Often viewed as a brand built for baby boomers, the nonprofit is changing its perception by delivering multi-generational 'block party' experiences. MORE

Is Your Brand Creative Enough for IGTV? Instagram TV is a relatively new social platform that requires users to get extra creative when it comes to creating, promoting and delivering content. MORE

Leveraging Experiential Retail at Scale Retail events are at the heart of Kendra Scott's marketing strategy, which entails data acquisition, personalization and community outreach. MORE