The Wait is Over: Behold, the 2019 Ex Awards Finalists
The editors of Event Marketer announced the 2019 Ex Awards finalists, the best experiential marketing campaigns of the year produced by the most innovative brands and agencies.
Stunts: Taco Bell Canada Fans Trade a Drive-Thru for a Slide-Thru on the Slopes
Taco Bell is known for creating clever activations for its enthusiastic millennial and Gen Z fan base. It has held an exclusive dinner in its top-secret test kitchen, hosted Airbnb sleepovers in its restaurants and, recently, it erected a billboard that literally dispensed piping hot nacho cheese. Taco Bell’s latest stunt lives up to its...
EM Executive Chat: Inside Amazon Prime Video’s ‘Garden of Earthly Delights’ at SXSW
Amazon Prime Video made its SXSW debut in Austin this year with a garden of earthly delights filled with festival-friendly activities like hair braiding, Boomerangs, puppy cuddling and live music. Each touchpoint reflected the storyline of Amazon’s upcoming series “Good Omens,” in which an angel and a demon partner up to save the world ahead...
BRAND X CHALLENGE: MENTOR WEEK SIGN UP SHEET
Teams, next week is Mentor Week, when the creative team at MAS Event + Design becomes your advisors! Sign up below and get matched with a MAS designer who will advise on your team’s idea, direction, design—whatever you have, they’ll take a look at. Sessions are 15-30 minutes and take place next week. You must...