Experiential in Color Mentorship Q&A: Anna Nicholson and Melencia Lattimore
For Anna Nicholson, it’s a full-circle moment to be participating in the Experiential in Color Mentorship Program. In 2021, she was recognized in Experiential in Color’s first class of rising-star honorees. Four years later, Nicholson is now an event manager at Yahoo and is giving back to the industry, mentoring Melencia Lattimore, meeting coordinator at...
How 14 Brands Lit up the Strip for the 2025 Formula 1 Las Vegas Grand Prix
Back for a third year, the Formula 1 Heineken Las Vegas Grand Prix took over the Strip for a 3.8-mile night race that passed by all of the city’s iconic landmarks, Nov. 20-22. The Sphere was once again integrated into the spectacle, with larger-than-life video imagery of the drivers and sponsors illuminated on its surface...
Audible Brings the Magic of its New ‘Harry Potter’ Series to Life with a Global Campaign
To broadcast the debut of its “most ambitious” audiobook production to date, “Harry Potter: The Full-Cast Audio Editions,” Audible wanted to match the scale and grandeur of the new seven-book series, co-produced with Pottermore Publishing, by providing fans around the world with a dose of experiential magic. So on Nov. 3, the brand rolled out...
EM Exhibit Strategies: December 2025
Reimagined show floor experiences, history-breaking footprints (including a mainstay’s move to an invite-only space), mystery reveals, AI everything, and increased flights to Vegas are among hot topics surrounding CES 2026. Our team of editors will be on the ground reporting on the most engaging booth experiences and strategies, while our Chief Marketer Network group returns...