Watch: EventTrack 2026 Research Study—The Big Takeaways
EventTrack 2026, the largest and most comprehensive, multi-audience annual research report on experiential marketing, is here. Check out our overview of the most consequential data from the study with our global research partner, Sparks. (Download the report here.)
The Brief: Sandcastle Restaurants and Meme Galas
This week’s hot takes on hot topics in experiential marketing cover sandcastle restaurants, pop-up orchards and the Betch of the Year Meme Gala.
Experiential Marketing Trend of the Week: Dog-First Events
Dog-friendly experiences have their appeal, but savvy marketers are pulling on pet parents’ heartstrings with events that don’t just allow pups, but are specifically designed with four-legged friends in mind. Whether it’s colors optimized for canines’ eyes, games and challenges built to stimulate their brains, or treat zones for their enjoyment, companies are sniffing out...
EM Sizzle Newsletter – 12/19/2025
12.19.25 Thanks for being a subscriber of The Sizzle! This is the last edition of 2025, and we hope you’ve enjoyed scrolling through all of this year’s buzzworthy news, case studies and roundups from around the industry. We’ll be raring to go in 2026, kicking off the year covering CES in Las Vegas. Send any tips...