Reimagined show floor experiences, history-breaking footprints (including a mainstay’s move to an invite-only space), mystery reveals, AI everything, and increased flights to Vegas are among hot topics surrounding CES 2026. Our team of editors will be on the ground reporting on the most engaging booth experiences and strategies, while our Chief Marketer Network group returns as Official Media Partner. Reach out with your news and updates for us: rboucher@eventmarketer.com. What's Trending Big, Bold, and Data-Driven: Trade Show Trends Fueling 2026 Trade shows and exhibits are heading into 2026 with a new level of ambition—bolder storytelling, smarter tech, and deeper attendee insight… Read More Field Report Field Report: 11 Activations from AWS re:Invent's Show Floor If you’ve never taken a slide instead of an escalator, you haven’t been to AWS re:Invent, Amazon Web Services’ flagship global cloud-computing conference… Read More Field Report IAAPA Expo: Eight Exhibit Trends from the Business of Fun When the global attractions industry gathers under one roof at IAAPA Expo, it’s a bit of sensory overload. Here's what breaks through… Read More Design Ideas IAAPA Expo: Sights, Sounds and Scents as 'Attraction' Tactics More than 40,000 global attractions industry professionals attend IAAPA Expo each year. We explore how the show and its exhibitors create a welcoming, community vibe… Read More Partner Content Info-Fused Fun: The Power of CRM in Live Events Creating engaging attendee experiences both educational and chock full of useful data is challenging. But it’s nothing a little CRM tech knowhow can’t help you overcome… Read More Digital Class Watch: Brand-side Marketers Discuss What's Next in Trade Shows  Siemens, Kia America and Johnson & Johnson Vision share B2B experiential strategies designed to maximize impact in this on-demand digital panel… Read More ➱ Have a new booth strategy to share? ➱ Should we come see your booth? ➱ Want to suggest a story idea? Contact our editors Exhibit Strategies is produced by Event Marketer, the industry's largest resource on event and trade show marketing. Each issue is sent to thousands of Fortune 1000 corporate trade show teams. For advertising opportunities, contact Jon McLoughlin: JMcLoughlin@accessintel.com. Subscribe to Event Marketer | Find New Partners in The Event RFP Superbook