12.17.25 The data doesn’t lie. Even amid economic uncertainty and geopolitical tensions, corporate travel continues to be an essential business tactic. According to a new Morgan Stanley AlphaWise survey, corporate travel budgets and hotel bookings are predicted to increase in 2026, with experts noting that “business travel has had a noticeable resurgence, with all airlines highlighting corporate as a bright spot.” Prepare to rack up those airline miles, people. NEWS & CASE STUDIES Trends Best of B-to-B: Five Event Tactics That Generated Love and Leads in 2025 Between budget restraints, tariffs, shifting trade policies and AI everything, it’s been quite a trip around the sun. We round up some of our favorite b-to-b event ideas of the year… Read more Research EventTrack 2026: Key Research Insights to Power Your B-to-B Strategies We break down the top data. Consider: 61% of b-to-b marketers are prioritizing engagement over sales, with sponsorships and local meetings playing a larger role in the mix… Read more BEST PRACTICES & IDEAS B-to-B Dream Team They're All-Stars All Year Long: Hear from Members of the 2025 Dream Team The b-to-b bosses that served as this year’s Dream Teamers weighed in monthly, sharing everything from their triumphs and hurdles, to the power of great partnerships… Read more Best Practices Canva World Tour: 10 Insights from a Boundary-Busting Global Campaign During the inaugural Canva World Tour, the whimsical brand burst into conferences, community hubs, brand campuses and local streets to educate 1 million users… Read more ABOUT THE B-TO-BEAT The B-to-Beat is produced by Event Marketer, the industry's largest resource on event and trade show marketing. Each issue is sent to thousands of Fortune 1000 corporate event marketing teams. For advertising opportunities, contact Jon McLoughlin: jmcloughlin@accessintel.com Subscribe to Event Marketer | Find New Partners in The Event RFP Superbook @{optoutfooterhtml}@