Jeep Treats X Games Attendees to a Mountainside 4D Film Experience
As a 17-year partner of ESPN and the Winter X Games, Jeep knows that the weather at the base of a mountain resort is predictable—predictable in the sense that it will be cold and there will be snow. For some brands, that might mean facing limitations on how a sponsorship is activated. But for the...
Covid-19: Navigating the Coronavirus and Events
[Updated Feb. 18] Being part of an industry that thrives on face-to-face interactions and global travel makes the coronavirus a concerning issue for event professionals. The illness on Jan. 30 was declared a global health emergency and on Feb. 12, the GSMA officially canceled MWC Barcelona, the world’s largest mobile show—and other brands followed suit,...
TEST – EM Buzz – 1/23/2020
Your Bi-Weekly Feed of All Things Experiential 02.07.20 B-TO-B EVENTS B-TO-C EVENTS EVENT TECHNOLOGY PHOTOS/VIDEOS MARKETING RESOURCE DIRECTORY SUBSCRIBE EditorKait Shea Advertising inquiriesAlex Chung 761 Main Avenue, 2nd Floor Norwalk, CT 06851 Tel: 203•854•6730 Fax: 203•854•6735 Privacy policy An Access Intelligence Publication Roundup from CES 2020: Magicians, Potty Prototypes, Booth Builds and VR The boldest...
Take our Photo Tour of Pandora’s ‘Nuestro Sound’ Event, Presented by Target
Providing free, curated experiences for its listeners has always been part of Pandora’s event playbook, but the brand recently upped the ante by partnering with Target, which served as presenting sponsor of the brand’s Nuestro Sound experience for 440 Pandora listeners in the Los Angeles area. The Latin-infused event, held in December at Candela La...