January 27, 2020

Eight Ways Musicians are Leveraging Pop-ups to Connect with Fans

The allure of the pop-up has permeated a new industry: the music biz. Artists from Slipknot to Madonna to Britney Spears are leveraging pop-ups to hype new tours, engage fans and push merchandise in an era when album sales are no longer a musician’s bread and butter. Some feature brand partners, many include interactive experiences...

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January 22, 2020

EM Buzz – 1/23/2020

Your Bi-Weekly Feed of All Things Experiential 01.23.20 B-TO-B EVENTS B-TO-C EVENTS EVENT TECHNOLOGY PHOTOS/VIDEOS MARKETING RESOURCE DIRECTORY SUBSCRIBE Editor Kait Shea Advertising inquiries Alex Chung 761 Main Avenue, 2nd Floor Norwalk, CT 06851 Tel: 203•854•6730 Fax: 203•854•6735 Privacy policy An Access Intelligence Publication Brands Live-Wire CES 2020 with Data and Demos  Parallel Reality, prototypes...

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January 21, 2020

2020 BRAND X CHALLENGE SIGN-UP HAS ENDED

OVERVIEW The Brand X Challenge is a national experience design competition for undergraduate design, architecture and marketing students enrolled at a participating U.S. college or university. Participating students will learn about the growing experience design discipline as they develop an experiential activation featuring Sephora. Note: “Team” or “Teams” refers to single-student participants or multiple student participants...

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