Sports Marketing: Expert Perspectives from Some of the Industry’s Leading Partners
Modern sports fans comprise one of the most passionate and powerful demographics in the world, but they have also become one of the most fickle. Your typical sports fan isn’t just watching the game anymore, they’re craving connectivity and fresh ways to amplify their fandom on their phones. They’re connecting with their favorite players and...
EM Buzz – 4/2/2020
04.02.20 As the U.S. braces for the worst of the pandemic, the event world is redirecting its time and resources to combatting the crisis. In an industry that demands preparing for the worst, you're clearly ready to weather the storm. Event profs, we salute you. Turning on a Dime: GumGum Had Big Event Plans for...
Social Distancing: 10 Ideas for Engaging Consumer Audiences
The conference and meeting space is pivoting to virtual. But for consumer brands struck by cancellations of major events that were to serve as campaign platforms this quarter, the pivot calls for a slightly different formula. To help you reimagine your consumer programs as digital engagements, we’ve compiled a roundup of contactless “event” ideas to...
Three Digital Platforms That Turn Fans into Brand Ambassadors
How a new generation of BA programs is turning everyday fans into brand evangelists We all know that brand ambassadors can have a powerful influence, both in person and online, on how a brand and its products or services are perceived. And as consumers increasingly favor genuine interactions with everyday people, rather than out-of-touch influencers,...