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| 04.02.20 |
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As the U.S. braces for the worst of the pandemic, the event world is redirecting its time and resources to combatting the crisis. In an industry that demands preparing for the worst, you're clearly ready to weather the storm. Event profs, we salute you.
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Turning on a Dime: GumGum Had Big Event Plans for 2020
With plans to tackle SXSW and anchor a fleet of yachts at Cannes, GumGum was prepared to go bold with its event strategy. Then COVID-19 hit, prompting the brand to pivot to digital to keep clients and partners engaged. Six clever ways they’re making it happen… Read more.
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If You've Got to Break Some Bad News, Do it the Right Way
Canceling your event? No sweat. These six best practices from industry pros on communicating an event cancellation will help you get the word out—the right way at the right time. One key insight: Lead with empathy and place humanity at the core of your brand's messaging… Read more.
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PARTNER CONTENT
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5 ways to rethink your live experiences
The best events personalize and humanize a brand’s message, allowing it to resonate both at an emotional and a business level. With events being canceled at an unprecedented scale, there is a need to rethink how we can deliver an emotional connection without the opportunity of a physical experience - READ MORE
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Can't Touch This: Contactless Consumer 'Event' Inspiration
The conference space has turned to virtual events in the wake of the pandemic, but digital consumer strategies can be trickier. We compiled a roundup of some clever contactless “event” ideas to help you reimagine your consumer campaigns and get them off the ground... Read more.
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Here's How to Get Your Top Superfans to 'Like' Your Brand
Leveraging brand ambassador marketing doesn’t always have to involve a live event. Many digital BA platforms are cropping up, helping brands turn their most loyal fans into active social media ambassadors who are rewarded for their efforts. Here’s a look at three of them… Read more.
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A Password-Protected Q&A on Google's Online Art Gallery
We take a deeper dive into Google’s “empowering” Be Internet Awesome platform and the art gallery that brought it to life for Safer Internet Day. The experience offered families a chance to earn their “driver’s license” for the internet, and intrigued more than a few parents... Read more.
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Account Executive, achung@accessintel.com |
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